Period-over-Period Comparison is Here

What's new:

• You can now compare two time periods side-by-side directly in Data Explorer.
• Visuals update across charts and tables, and this also works through Ask Alli with natural language questions.

Why it matters to you

• Spot trends, measure growth, and evaluate performance without manual setup.
• Use it to answer questions like: “How did CTR compare to last week?” or “Are impressions trending up month over month?”

No More Email-Hunting for CSVs

What's new:

• CSV downloads now appear directly in Alli — no need to check your inbox.

Why it matters to you

• Saves time and keeps your workflow in-platform.
• Fewer tabs, faster access.

Ask Alli Gets a Boost

What's new:

• We’ve added starter prompts and made conversations more dynamic in Ask Alli.

Why it matters to you

• It’s easier than ever to ask questions and discover insights — even if you’re not sure where to begin.
• Just click and explore.

A quick new way to automate Google Doc downloads in Alli Workflows

What’s new

• New Google Docs template lets you pull text from a Google Doc and save it as a local .txt file
• Just like Google Drive or Google Sheets, uses your Alli Client's built in Google Service Account for easy and no-fuss authorization. Just share your Google Doc and keep it moving along!

Why it matters to you

• Super useful for backing up, transforming, or storing doc content locally
• Part of our growing library of workflow templates across GSuite

Special thanks to the Solutions team for building this one out 🙌 Check it out in Alli Workflows today or take a look at the Google Docs documentation.

Alli PMax is now fully aligned with Google's latest asset requirements

What’s changing

We’ve removed the previous requirement for:

• 1 headline to be under 15 characters
• 1 description to be under 60 characters

Why it matters to you

• More flexibility when building PMax campaigns
• Always aligned with the latest from Google

Introducing Creative Labs: Smarter Creative Starts Here

What's New

Creative Labs is now live in Creative Insights! This new feature lets you upload and score pre-launch ad concepts using real performance data and PMG’s creative best practices.

Why It Matters to You

• Validate creative ideas early, before they go live
• QA final assets with clear scoring and insights
• Back up creative decisions with real data
• Build tighter, faster collaboration between Studio, Kitchen, and Dynamic+
• Strengthen media and creative alignment to drive better results

Whether you're shaping early concepts or fine-tuning final files, Creative Labs helps you move from "what if" to "what works"—faster.

We’ve just launched Creative Labs, a powerful new tool that lets you test and score ad concepts before they go live. Whether you’re validating early ideas or making final tweaks, Creative Labs brings data directly into the creative process—right when it matters most.

💡 Why it matters:

• Move upstream: Bring PMG into the creative conversation earlier
• Guide what gets made: Use data to influence creative decisions before launch
• Strengthen collaboration: Align media, strategy, and creative through shared insights

🛠 How to use it:

• Upload video files directly from your computer—no need to wait for ads to run
• Select filters to define your comparison set (e.g. platform, objective, format)—this helps the tool benchmark your ad against relevant peers
• Get recommendations powered by Creative Scorecard best practices and real performance data
• See what’s working (and what’s not) across similar creatives, so you can refine with confidence

🎯 Use cases:

• Pressure-test early creative concepts before pitching or production
• QA assets before launch to catch issues early
• Guide campaign decisions when choosing between multiple variants
• Deliver strategic, data-backed creative recommendations at any stage

Go to Creative Labs today and start learning how to influence creative strategy

ChatGPT Workflows Just Leveled Up: Easier Setup + File Embedding! 

Setting up ChatGPT in Alli Workflows is now smoother and smarter:

• No need for authentication—just plug and play!
• Insert file contents directly into your prompts! (.txt, .csv, .md)

Here's what you can do now:

• Insert file content (like a CSV, text file, or Markdown doc) directly into your ChatGPT prompt.
• Use file references like {{text:filename}} to embed your file content dynamically.
• Supported Templates:
  • Email: embed .txt into the message field
  • Slack: embed .txt into the message field
  • ChatGPT: embed .txt, .csv, and .md into prompts

This is part of a broader effort to remove friction in how you build Workflows—starting with credentials handled by Alli wherever possible. We’re listening to your feedback and working to rollout out improvements to other templates too and creating new ones to help you work faster & smarter (hello Google Sheets, Alli Data, Airtable, Slack & Email). Check out the documentation on how to insert files into your prompt here.

If you see something, say something! - Having an issue? Submit it to the team so we can get it fixed fast and prioritize future enhancements: Submit a ticket here

We’ve launched two powerful dashboards to help you track competitor spend and real-world foot traffic trends with ease.

What’s New?

Placer Data Dashboard – Now you can analyze weekly DMA-level foot traffic data for 152 brands and compare client data against real-world movement trends.

📊  What’s inside the dashboard?

• DMA Map – Track foot traffic changes for clients & competitors (WoW & YoY).
• Rolling 7-Day Avg. – Compare client & competitor traffic trends over time.
• Demographics & Indices – See how DMA make-up differs from national trends.
• Campaign Impact Analysis – Measure how offers & campaigns influence visits.

Check it out in Playground: View Dashboard

Pathmatics Competitor Spend Dashboard – Now you can quickly analyze competitor advertising spend and impressions across key platforms like Facebook, Instagram, TikTok, and YouTube—all in one dashboard!

📊  What’s inside the dashboard?

• Platform Breakdown – See where competitors allocate their media budgets
• Share of Voice – Understand how your client & competitors compare in the digital ad space
• Trend Insights – Track ad spend shifts & creative strategies over time

Check it out in Playground: View Dashboard

Interested in diving in for your brand? Request your Placer or Pathmatics dashboard here!

We’ve reimagined Explorer to make analyzing your data seamless and more powerful than ever. 

Here’s what’s new:  

- Auto Preview → No more clicking Preview—your data view updates as you explore.

- Ask Alli, Now Integrated → Our AI assistant lives in the side panel, ready to generate reports on demand without disrupting your workflow.

- More Relevant Insights → Ask Alli now understands your data view, delivering more relevant results as you explore.

- Speed Boost → We’ve made backend improvements to ensure faster results, helping you get insights without the wait.

Start exploring today!

Big news for Creative Insights fans—YouTube and Pinterest are officially in the mix! You asked for it, and we made it happen. 

This has been one of the most-requested expansions, and we’re thrilled to roll it out. 

- YouTube → Backfilled up to Nov 1, 2024 for all clients, with even more historical data in the works.
- Pinterest → Just log in with your authorized account in the settings page, and you're good to go!

All assets will populate in Creative Insights daily, with all features and functionality automatically available—no extra setup needed, just powerful insights at your fingertips.

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!