Introducing Creative Labs: Smarter Creative Starts Here

What's New

Creative Labs is now live in Creative Insights! This new feature lets you upload and score pre-launch ad concepts using real performance data and PMG’s creative best practices.

Why It Matters to You

• Validate creative ideas early, before they go live
• QA final assets with clear scoring and insights
• Back up creative decisions with real data
• Build tighter, faster collaboration between Studio, Kitchen, and Dynamic+
• Strengthen media and creative alignment to drive better results

Whether you're shaping early concepts or fine-tuning final files, Creative Labs helps you move from "what if" to "what works"—faster.

We’ve just launched Creative Labs, a powerful new tool that lets you test and score ad concepts before they go live. Whether you’re validating early ideas or making final tweaks, Creative Labs brings data directly into the creative process—right when it matters most.

💡 Why it matters:

• Move upstream: Bring PMG into the creative conversation earlier
• Guide what gets made: Use data to influence creative decisions before launch
• Strengthen collaboration: Align media, strategy, and creative through shared insights

🛠 How to use it:

• Upload video files directly from your computer—no need to wait for ads to run
• Select filters to define your comparison set (e.g. platform, objective, format)—this helps the tool benchmark your ad against relevant peers
• Get recommendations powered by Creative Scorecard best practices and real performance data
• See what’s working (and what’s not) across similar creatives, so you can refine with confidence

🎯 Use cases:

• Pressure-test early creative concepts before pitching or production
• QA assets before launch to catch issues early
• Guide client decisions when choosing between multiple variants
• Deliver strategic, data-backed creative recommendations at any stage

Go to Creative Labs today and start learning how to influence creative strategy

ChatGPT Workflows Just Leveled Up: Easier Setup + File Embedding! 

Setting up ChatGPT in Alli Workflows is now smoother and smarter:

• No need for authentication—just plug and play!
• Insert file contents directly into your prompts! (.txt, .csv, .md)

Here's what you can do now:

• Insert file content (like a CSV, text file, or Markdown doc) directly into your ChatGPT prompt.
• Use file references like {{text:filename}} to embed your file content dynamically.
• Supported Templates:
  • Email: embed .txt into the message field
  • Slack: embed .txt into the message field
  • ChatGPT: embed .txt, .csv, and .md into prompts

This is part of a broader effort to remove friction in how you build Workflows—starting with credentials handled by Alli wherever possible. We’re listening to your feedback and working to rollout out improvements to other templates too and creating new ones to help you work faster & smarter (hello Google Sheets, Alli Data, Airtable, Slack & Email). Check out the documentation on how to insert files into your prompt here.

If you see something, say something! - Having an issue? Submit it to the team so we can get it fixed fast and prioritize future enhancements: Submit a ticket here

We’ve launched two powerful dashboards to help you track competitor spend and real-world foot traffic trends with ease.

What’s New?

Placer Data Dashboard – Now you can analyze weekly DMA-level foot traffic data for 152 brands and compare client data against real-world movement trends.

📊  What’s inside the dashboard?

• DMA Map – Track foot traffic changes for clients & competitors (WoW & YoY).
• Rolling 7-Day Avg. – Compare client & competitor traffic trends over time.
• Demographics & Indices – See how DMA make-up differs from national trends.
• Campaign Impact Analysis – Measure how offers & campaigns influence visits.

Check it out in Playground: View Dashboard

Pathmatics Competitor Spend Dashboard – Now you can quickly analyze competitor advertising spend and impressions across key platforms like Facebook, Instagram, TikTok, and YouTube—all in one dashboard!

📊  What’s inside the dashboard?

• Platform Breakdown – See where competitors allocate their media budgets
• Share of Voice – Understand how your client & competitors compare in the digital ad space
• Trend Insights – Track ad spend shifts & creative strategies over time

Check it out in Playground: View Dashboard

Interested in diving in for your brand? Request your Placer or Pathmatics dashboard here!

We’ve reimagined Explorer to make analyzing your data seamless and more powerful than ever. 

Here’s what’s new:  

- Auto Preview → No more clicking Preview—your data view updates as you explore.

- Ask Alli, Now Integrated → Our AI assistant lives in the side panel, ready to generate reports on demand without disrupting your workflow.

- More Relevant Insights → Ask Alli now understands your data view, delivering more relevant results as you explore.

- Speed Boost → We’ve made backend improvements to ensure faster results, helping you get insights without the wait.

Start exploring today!

Big news for Creative Insights fans—YouTube and Pinterest are officially in the mix! You asked for it, and we made it happen. 

This has been one of the most-requested expansions, and we’re thrilled to roll it out. 

- YouTube → Backfilled up to Nov 1, 2024 for all clients, with even more historical data in the works.
- Pinterest → Just log in with your authorized account in the settings page, and you're good to go!

All assets will populate in Creative Insights daily, with all features and functionality automatically available—no extra setup needed, just powerful insights at your fingertips.

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!

We’re excited to announce the launch of Social Ad Bloat, a powerful new marketplace app that will boost the productivity of social teams!🔅 

Give Social Ad Bloat a prompt that describes how you define underperforming ads, and it will use AI to scope them out for you and output its recommendations to a Google Sheet. After entering the prompt once, set the app to run on a schedule, and you will instantly have all of your underperforming ads flagged every time you need them! ⚡ 

It works with platform data as well as data from any analytics table you connect to it, simply by giving it the name of the table! In addition, V2 will introduce the ability to automatically pause the ads after QAing them via connection with Social Consolidation. 🔨 

Ready to optimize? Learn more about onboarding here

✨ Alli Data Library (ADL) is now Certified Datasources! ✨

We’ve rebranded Alli Data Library (ADL) to Certified Datasources to better reflect its enhanced functionality as a single source of truth for reliable, cross-channel data. 🔥

🚀 What’s Changing?

• Just the name! All features and capabilities remain the same.
• You can still access everything through Data Explorer.

This update makes it even clearer that these datasources are vetted, standardized, and ready to power your insights.

.🔗 Learn more here: Certified Datasources

Got questions? Drop them in #alli-data and start exploring Certified Datasources today!

✨ Unified Authorization for Facebook & Snapchat Datasources! ✨

We’ve streamlined the way you authorize your Facebook (Meta) and Snapchat datasources! 🎉 Both now use the same unified authorization method as Google datasources.

What’s New?

• A simplified reauthorization process for consistent ease of use.
• Migration is required for existing datasources—just click the gear button next to your authorization and hit "Reauthorize."

Benefits:
This update improves efficiency and keeps your accounts securely connected without the hassle of multiple methods.

Need help?
Reach out in the #alli-data Slack channel for support.

✨ New Datasources Alert! ✨

We’re excited to announce the launch of three new datasources in Alli! 🚀 These additions expand your reporting capabilities and streamline data integration for your campaigns.

Here’s what’s new:

• Partnerize: Automate reporting for your affiliate marketing campaigns. Learn more here.
• ShopMy: Track performance and insights for your influencer-driven commerce campaigns. Get the details here.
• Teads: Access automated insights for your Teads campaigns, making native advertising reporting easier than ever. Full info here.

Why it matters:
These datasources save time, reduce manual work, and provide deeper insights into your performance data across platforms.

Start exploring these new datasources today! Questions? Ping the #alli-data Slack channel for help.

Check out the full January 2025 Release Notes for more datasource-related updates! 🔗 Read here.

Fresh out of code freeze, these updates are live and ready to make your Creative Insights experience even better:

1. TikTok Multi-Account Support

• Now manage multiple TikTok accounts in Creative Insights! This means you can oversee campaigns across brands or regions all in one place, streamlining your creative ecosystem. 🎥 

2. “Starts with” Filter

• A new filtering option lets you organize creatives with nuanced naming conventions, making it easier to find exactly what you need.

3. General Upgrades

Behind-the-scenes enhancements include:

• Clearer error messages explaining why certain creatives weren’t captured.
• Prioritized creative refreshes to keep your library updated faster.
• Bug fixes and improvements to creative capture and LLM processes.

These updates were developed during our code freeze and are now live to help make your workflows smoother and more efficient.