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Release notes byAnnounceKit

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AudiencesSEMSocialClient StrategySEOProgrammaticBrandAlli Insights
today

Audience Planner Updates

What's New:  Roku Segments in Estimated Reach Section 
Why It Matters: Instantly see if Roku is a fit for your audience—personas now surface relevant Roku segments with estimated reach.
How to Action
:
The Roku section now appears in every persona. Review the segments, shortlist what fits, and pass to the Roku team for activation.

What's New: Edit Persona Title

Why It Matters:  Want a more meaningful or relevant persona title? Now you can rename it to match your strategy.
How to Action:
Just hover on the title till you see the "edit" icon. Make a change and save

What's New: Open Web Search on AMA (Current Events)
Why It Matters: Ground your messaging and planning in what’s happening right now—trends, news, cultural moments—so campaigns land in the moment.
How to Action: 
Ask AMA about events coming up , recent news, or cultural moments to see how they intersect with your target audiences.

What's New: Search Personas
Why It Matters: Stop scrolling—start searching. Find personas based on traits and interests, not just titles.
How to Action:
Try searching a trait like “sports” —you’ll uncover any persona where that interest is strong.
 

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Avatar of authorJamie Reinhard
DashboardsReporting
a week ago

One Dashboard → Unlimited Views

Create multiple views of a dashboard in seconds; no need to start from scratch.
You can now duplicate dashboards in Alli and save different versions for your team.
Why it’s useful:
  • Quickly copy an existing dashboard without starting from scratch
  • Keep the same structure but swap in new filters, metrics, or naming
  • Create saved views for different channels, campaigns, or perspectives in minutes
How it works:
  1. Open the dashboard you want to copy
  2. Click the three-dot menu (⋮) next to Save → select Duplicate
  3. Update filters (e.g. change from Paid Search → Paid Social)
  4. Rename the dashboard to reflect your changes
  5. Save it and you’re done 
Pro tip: Don’t forget to rename visuals too—use Code View to quickly update titles to match your new filters.
You can duplicate as many times as needed to build out a set of views for your team.
Check this Help Doc for full steps and tips.


Avatar of authorJamie Reinhard
DashboardsReportingSEMSocialClient StrategyAlli DataPMG
2 weeks ago

Introducing Generative Dashboards

Need a campaign recap? A cross-channel performance summary? An executive dashboard?
With Generative Dashboards, you can create them in just minutes — simply type what you’re looking for.

What’s new:

  • Build dashboards instantly from a natural language prompt
  • Powered by Alli’s Cross-Channel View for consistent, comparable metrics
  • Supports multiple dashboard types: campaign recaps, executive summaries, and channel performance views
  • Save dashboards for yourself or share them so anyone with access to the client can use them

Why it matters:
Generative Dashboards make it easier and faster to turn data into insights—no manual setup or dashboard-building experience required.

How to get started:

  1. Go to Dashboards > Generative in Alli’s side navigation
  2. Enter your prompt and click Create
  3. Edit visualizations using prompts or use Code View for more customization

Learn more:

  • Help Docs & FAQ
  • Slack: #alli-generative-dashboards
Avatar of authorShlok Arun Khetan
CreativeSEMSocialClient StrategySEOProgrammaticBrandAlli Insights
a month ago

Creative Labs Now Supports Bulk Creative Uploads!

What’s new
 You can now drag and drop an entire folder of ads directly into Creative Labs. All supported file types inside the folder will be uploaded at once—no need to select and upload each creative individually.


Why it matters to you
 This update makes it much faster and easier to set up campaigns with multiple creatives. Whether you're testing variations or uploading a full batch of ads, you’ll save time and reduce repetitive work. It's a small change with a big impact on speed and efficiency.

Want to learn more about Creative Labs? Check out the documentation!

Avatar of authorJamie Reinhard
DashboardsReportingAlertsSEMSocialClient StrategyProgrammaticAlli DataAnnouncementPMGEXT
2 months ago

Smarter, Faster Insights in Data Explorer

Period-over-Period Comparison is Here

What's new:

  • You can now compare two time periods side-by-side directly in Data Explorer.
  • Visuals update across charts and tables, and this also works through Ask Alli with natural language questions.

Why it matters to you

  • Spot trends, measure growth, and evaluate performance without manual setup.
  • Use it to answer questions like: “How did CTR compare to last week?” or “Are impressions trending up month over month?”

No More Email-Hunting for CSVs

What's new:

  • CSV downloads now appear directly in Alli — no need to check your inbox.

Why it matters to you

  • Saves time and keeps your workflow in-platform.
  • Fewer tabs, faster access.

Ask Alli Gets a Boost

What's new:

  • We’ve added starter prompts and made conversations more dynamic in Ask Alli.

Why it matters to you

  • It’s easier than ever to ask questions and discover insights — even if you’re not sure where to begin.
  • Just click and explore.


Avatar of authorAdam Dutton
ActionsSEMSocialClient StrategySEOProgrammaticBrandAlli ActionsAnnouncementPMG
3 months ago

New Workflow Template: Google Docs - Download File

A quick new way to automate Google Doc downloads in Alli Workflows

What’s new

  • New Google Docs template lets you pull text from a Google Doc and save it as a local .txt file
  • Just like Google Drive or Google Sheets, uses your Alli Client's built in Google Service Account for easy and no-fuss authorization. Just share your Google Doc and keep it moving along!

Why it matters to you

  • Super useful for backing up, transforming, or storing doc content locally
  • Part of our growing library of workflow templates across GSuite

Special thanks to the Solutions team for building this one out 🙌 Check it out in Alli Workflows today or take a look at the Google Docs documentation.



Avatar of authorJamie Reinhard
ActionsSEMAlli ActionsAnnouncementPMG
3 months ago

Alli PMax Now Matches Google’s Latest Text Asset Rules

Alli PMax is now fully aligned with Google's latest asset requirements

What’s changing

We’ve removed the previous requirement for:

  • 1 headline to be under 15 characters
  • 1 description to be under 60 characters

Why it matters to you

  • More flexibility when building PMax campaigns
  • Always aligned with the latest from Google


Avatar of authorJamie Reinhard
CreativeSEMSocialClient StrategySEOProgrammaticBrandAlli InsightsPMG
3 months ago

Smarter Creative Starts Here

Introducing Creative Labs: Smarter Creative Starts Here

What's New

Creative Labs is now live in Creative Insights! This new feature lets you upload and score pre-launch ad concepts using real performance data and PMG’s creative best practices.

Why It Matters to You

  • Validate creative ideas early, before they go live
  • QA final assets with clear scoring and insights
  • Back up creative decisions with real data
  • Build tighter, faster collaboration between Studio, Kitchen, and Dynamic+
  • Strengthen media and creative alignment to drive better results

Whether you're shaping early concepts or fine-tuning final files, Creative Labs helps you move from "what if" to "what works"—faster.



Avatar of authorJamie Reinhard
CreativeSocialClient StrategyProgrammaticBrandAlli InsightsPMG
3 months ago

Creative Labs is Now Live in Creative Insights!

We’ve just launched Creative Labs, a powerful new tool that lets you test and score ad concepts before they go live. Whether you’re validating early ideas or making final tweaks, Creative Labs brings data directly into the creative process—right when it matters most.


💡 Why it matters:

  • Move upstream: Bring PMG into the creative conversation earlier
  • Guide what gets made: Use data to influence creative decisions before launch
  • Strengthen collaboration: Align media, strategy, and creative through shared insights

🛠 How to use it:

  • Upload video files directly from your computer—no need to wait for ads to run
  • Select filters to define your comparison set (e.g. platform, objective, format)—this helps the tool benchmark your ad against relevant peers
  • Get recommendations powered by Creative Scorecard best practices and real performance data
  • See what’s working (and what’s not) across similar creatives, so you can refine with confidence

🎯 Use cases:

  • Pressure-test early creative concepts before pitching or production
  • QA assets before launch to catch issues early
  • Guide campaign decisions when choosing between multiple variants
  • Deliver strategic, data-backed creative recommendations at any stage

Go to Creative Labs today and start learning how to influence creative strategy



Avatar of authorDiego Pozo
DatasourcesSEMSocialClient StrategySEOProgrammaticBrandAlli DataAlli ActionsAnnouncementPMG
4 months ago

💬📬 Upgrades in Workflows: Less Manual Work, More Automation

ChatGPT Workflows Just Leveled Up: Easier Setup + File Embedding! 

Setting up ChatGPT in Alli Workflows is now smoother and smarter:

  • No need for authentication—just plug and play!
  • Insert file contents directly into your prompts! (.txt, .csv, .md)

Here's what you can do now:

  • Insert file content (like a CSV, text file, or Markdown doc) directly into your ChatGPT prompt.
  • Use file references like {{text:filename}} to embed your file content dynamically.
  • Supported Templates:
    • Email: embed .txt into the message field
    • Slack: embed .txt into the message field
    • ChatGPT: embed .txt, .csv, and .md into prompts

This is part of a broader effort to remove friction in how you build Workflows—starting with credentials handled by Alli wherever possible. We’re listening to your feedback and working to rollout out improvements to other templates too and creating new ones to help you work faster & smarter (hello Google Sheets, Alli Data, Airtable, Slack & Email). Check out the documentation on how to insert files into your prompt here.

If you see something, say something! - Having an issue? Submit it to the team so we can get it fixed fast and prioritize future enhancements: Submit a ticket here


Avatar of authorJamie Reinhard