1. Share any workflow via a simple URL
2. Start from customizable workflow templates designed to get you halfway (or more!) to a working solution

• Every workflow now has a Share option (in the three-dot menu or in the builder)
• Generates a URL you can paste into Slack, email, or docs
• When someone clicks the link:
  • They choose a client (from clients they already have access to)
  • A new copy of the workflow is created in their account

• Speeds up onboarding and handoffs
• Makes it easy to reuse workflows across clients
• Enables standardized starting points across your team

• Credentials, environment variables, and inputs do NOT copy over 
• Custom code DOES copy, so avoid hardcoding anything sensitive
• The recipient must: add inputs to customize for their client or workflow, add their own credentials, and name & save their brand new workflow!

• You’ll now see 4 pre-built workflow templates pinned to the top of the My Workflows tab
• They’re designed as fast, flexible starting points - not (always) full solutions
• Each one helps you go from 0 → 100 faster than building from scratch

• Alli Data → ChatGPT → Slack: Turn live data into team-ready insights, shared instantly in Slack.
• Google Sheets → Slack: Send Google Sheets updates straight to Slack so your team stays in sync instantly.
• RSS Feed → ChatGPT → Slack: Stay informed with AI-summarized articles from your top sources, delivered straight to Slack.
• Airtable → Slack: Automatically send updates from Airtable to Slack so alignment happens in real time.

• Great for onboarding, prototyping, or sharing best practices
• Fully customizable for your client’s data, alerts, or reporting needs
• Save time and reduce guesswork when building common workflows

• Quickly copy an existing dashboard without starting from scratch
• Keep the same structure but swap in new filters, metrics, or naming
• Create saved views for different channels, campaigns, or perspectives in minutes

1. Open the dashboard you want to copy
2. Click the three-dot menu (⋮) next to Save → select Duplicate
3. Update filters (e.g. change from Paid Search → Paid Social)
4. Rename the dashboard to reflect your changes
5. Save it and you’re done 

Need a campaign recap? A cross-channel performance summary? An executive dashboard?
With Generative Dashboards, you can create them in just minutes — simply type what you’re looking for.

What’s new:

• Build dashboards instantly from a natural language prompt
• Powered by Alli’s Cross-Channel View for consistent, comparable metrics
• Supports multiple dashboard types: campaign recaps, executive summaries, and channel performance views
• Save dashboards for yourself or share them so anyone with access to the client can use them

Why it matters:
Generative Dashboards make it easier and faster to turn data into insights—no manual setup or dashboard-building experience required.

How to get started:

1. Go to Dashboards > Generative in Alli’s side navigation
2. Enter your prompt and click Create
3. Edit visualizations using prompts or use Code View for more customization

Learn more:

• Help Docs & FAQ
• Slack: #alli-generative-dashboards

What’s new
 You can now drag and drop an entire folder of ads directly into Creative Labs. All supported file types inside the folder will be uploaded at once—no need to select and upload each creative individually.

Why it matters to you
 This update makes it much faster and easier to set up campaigns with multiple creatives. Whether you're testing variations or uploading a full batch of ads, you’ll save time and reduce repetitive work. It's a small change with a big impact on speed and efficiency.

Want to learn more about Creative Labs? Check out the documentation!

Period-over-Period Comparison is Here

What's new:

• You can now compare two time periods side-by-side directly in Data Explorer.
• Visuals update across charts and tables, and this also works through Ask Alli with natural language questions.

Why it matters to you

• Spot trends, measure growth, and evaluate performance without manual setup.
• Use it to answer questions like: “How did CTR compare to last week?” or “Are impressions trending up month over month?”

No More Email-Hunting for CSVs

What's new:

• CSV downloads now appear directly in Alli — no need to check your inbox.

Why it matters to you

• Saves time and keeps your workflow in-platform.
• Fewer tabs, faster access.

Ask Alli Gets a Boost

What's new:

• We’ve added starter prompts and made conversations more dynamic in Ask Alli.

Why it matters to you

• It’s easier than ever to ask questions and discover insights — even if you’re not sure where to begin.
• Just click and explore.

A quick new way to automate Google Doc downloads in Alli Workflows

What’s new

• New Google Docs template lets you pull text from a Google Doc and save it as a local .txt file
• Just like Google Drive or Google Sheets, uses your Alli Client's built in Google Service Account for easy and no-fuss authorization. Just share your Google Doc and keep it moving along!

Why it matters to you

• Super useful for backing up, transforming, or storing doc content locally
• Part of our growing library of workflow templates across GSuite

Special thanks to the Solutions team for building this one out 🙌 Check it out in Alli Workflows today or take a look at the Google Docs documentation.

Alli PMax is now fully aligned with Google's latest asset requirements

What’s changing

We’ve removed the previous requirement for:

• 1 headline to be under 15 characters
• 1 description to be under 60 characters

Why it matters to you

• More flexibility when building PMax campaigns
• Always aligned with the latest from Google

Introducing Creative Labs: Smarter Creative Starts Here

What's New

Creative Labs is now live in Creative Insights! This new feature lets you upload and score pre-launch ad concepts using real performance data and PMG’s creative best practices.

Why It Matters to You

• Validate creative ideas early, before they go live
• QA final assets with clear scoring and insights
• Back up creative decisions with real data
• Build tighter, faster collaboration between Studio, Kitchen, and Dynamic+
• Strengthen media and creative alignment to drive better results

Whether you're shaping early concepts or fine-tuning final files, Creative Labs helps you move from "what if" to "what works"—faster.

We’ve just launched Creative Labs, a powerful new tool that lets you test and score ad concepts before they go live. Whether you’re validating early ideas or making final tweaks, Creative Labs brings data directly into the creative process—right when it matters most.

💡 Why it matters:

• Move upstream: Bring PMG into the creative conversation earlier
• Guide what gets made: Use data to influence creative decisions before launch
• Strengthen collaboration: Align media, strategy, and creative through shared insights

🛠 How to use it:

• Upload video files directly from your computer—no need to wait for ads to run
• Select filters to define your comparison set (e.g. platform, objective, format)—this helps the tool benchmark your ad against relevant peers
• Get recommendations powered by Creative Scorecard best practices and real performance data
• See what’s working (and what’s not) across similar creatives, so you can refine with confidence

🎯 Use cases:

• Pressure-test early creative concepts before pitching or production
• QA assets before launch to catch issues early
• Guide campaign decisions when choosing between multiple variants
• Deliver strategic, data-backed creative recommendations at any stage

Go to Creative Labs today and start learning how to influence creative strategy