Unlock insights with Alli’s latest revolutionary feature

Who hasn’t wanted to talk to Alli? 

Now, you can! 

With the latest feature drop from the Alli Data team, Ask Alli revolutionizes the way you can interact with the platform to discover data-backed insights and pull dynamic reporting!

Ask Alli utilizes advanced AI to process your natural language search queries. No need to be a data expert—simply type your questions in plain English. Whether you're analyzing campaign performance, audience behavior, or budget pacing, Ask Alli provides instant visualizations, reporting tables, and SQL statements.

Your search can use natural language, so you don’t have to worry about your technical or analytical proficiency. Examples of burning questions you can ask are: 

• “Can you show me the performance of TikTok vs Snapchat vs Meta for the past 7 days?” 
• “What are my best performing audiences?”
• “How is my social budget pacing over the last month?”
• “How is monthly performance for my fall men's line during the fourth quarter?”

So, how does it work? 

Ask Alli uses several different large language models (LLMs), including OpenAI’s GPT, creating a proprietary AI model with PMG in full control of privacy, providing pristine protection of client data. 

To unlock this level of data accessibility, Ask Alli also marks the launch of Alli Certified Datasources. Alli Certified Datasources, the backbone of Ask Alli, ensure clean, cross-channel data accessibility. Designed by the Data Engineering team, these datasources are clean and harmonized, making Ask Alli a powerful cross-channel analytics tool. Certified Datasources allow you to unlock comprehensive full-funnel, cross-channel insights effortlessly. Ask Alli can utilize any datasources within Alli, however using Certified Datasources is the best way to ensure that visualizations and reporting are accurate and clean–look for the blue checkmark next to the datasource. 

Get started using Ask Alli today, head to “Reporting” in the left nav bar, then “Explorer” in the top toggle bar. Check out this guide to help you uplevel your prompts for more accurate results! Being that it is a new technology, accuracy and performance may vary. We will be making ongoing, consistent updates to the feature over the coming weeks, including refining the model and updating the visualizations. If you have any questions, please reach out using the Alli Service Desk. 

Update to Snapchat Datasources

The Snapchat datasource, a valuable tool to bring campaign and performance data into Alli from Snapchat, has an upgrade. Due to an increase in data needed from Snapchat, we've developed a second Snapchat datasource called "Snapchat Structure." 

This new datasource imports campaign-related data like campaign names, ad squads, and ad names, while the original “Snapchat” datasource continues to handle performance metrics such as impressions, clicks, and conversions. 

To maximize your Snapchat data integration within Alli, we recommend using both the Snapchat and Snapchat Structure datasources. Read the documentation about setting up the Snapchat Structure datasource to ensure complete, clean data within Alli.

New Salesforce Datasource

Salesforce is a comprehensive customer relationship management (CRM) platform that empowers marketers to effectively manage customer data, streamline communication, and drive personalized marketing campaigns.

Alli has a new “Salesforce” datasource to connect to Salesforce through a direct API!

With the API connection in place, you can now pull in clean, complete data from Salesforce into Alli automatically and leverage that data for management and reporting.

Check out the documentation on the Salesforce datasource to get started.

For help with either of these new datasources, you can also reach out to the Alli Service Desk through the question mark button in the top right corner of Alli.