ChatGPT Workflows Just Leveled Up: Easier Setup + File Embedding! 

Setting up ChatGPT in Alli Workflows is now smoother and smarter:

• No need for authentication—just plug and play!
• Insert file contents directly into your prompts! (.txt, .csv, .md)

Here's what you can do now:

• Insert file content (like a CSV, text file, or Markdown doc) directly into your ChatGPT prompt.
• Use file references like {{text:filename}} to embed your file content dynamically.
• Supported Templates:
  • Email: embed .txt into the message field
  • Slack: embed .txt into the message field
  • ChatGPT: embed .txt, .csv, and .md into prompts

This is part of a broader effort to remove friction in how you build Workflows—starting with credentials handled by Alli wherever possible. We’re listening to your feedback and working to rollout out improvements to other templates too and creating new ones to help you work faster & smarter (hello Google Sheets, Alli Data, Airtable, Slack & Email). Check out the documentation on how to insert files into your prompt here.

If you see something, say something! - Having an issue? Submit it to the team so we can get it fixed fast and prioritize future enhancements: Submit a ticket here

We’ve launched two powerful dashboards to help you track competitor spend and real-world foot traffic trends with ease.

What’s New?

Placer Data Dashboard – Now you can analyze weekly DMA-level foot traffic data for 152 brands and compare client data against real-world movement trends.

📊  What’s inside the dashboard?

• DMA Map – Track foot traffic changes for clients & competitors (WoW & YoY).
• Rolling 7-Day Avg. – Compare client & competitor traffic trends over time.
• Demographics & Indices – See how DMA make-up differs from national trends.
• Campaign Impact Analysis – Measure how offers & campaigns influence visits.

Check it out in Playground: View Dashboard

Pathmatics Competitor Spend Dashboard – Now you can quickly analyze competitor advertising spend and impressions across key platforms like Facebook, Instagram, TikTok, and YouTube—all in one dashboard!

📊  What’s inside the dashboard?

• Platform Breakdown – See where competitors allocate their media budgets
• Share of Voice – Understand how your client & competitors compare in the digital ad space
• Trend Insights – Track ad spend shifts & creative strategies over time

Check it out in Playground: View Dashboard

Interested in diving in for your brand? Request your Placer or Pathmatics dashboard here!

Big news for Creative Insights fans—YouTube and Pinterest are officially in the mix! You asked for it, and we made it happen. 

This has been one of the most-requested expansions, and we’re thrilled to roll it out. 

- YouTube → Backfilled up to Nov 1, 2024 for all clients, with even more historical data in the works.
- Pinterest → Just log in with your authorized account in the settings page, and you're good to go!

All assets will populate in Creative Insights daily, with all features and functionality automatically available—no extra setup needed, just powerful insights at your fingertips.

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!

We’re excited to announce the launch of Social Ad Bloat, a powerful new marketplace app that will boost the productivity of social teams!🔅 

Give Social Ad Bloat a prompt that describes how you define underperforming ads, and it will use AI to scope them out for you and output its recommendations to a Google Sheet. After entering the prompt once, set the app to run on a schedule, and you will instantly have all of your underperforming ads flagged every time you need them! ⚡ 

It works with platform data as well as data from any analytics table you connect to it, simply by giving it the name of the table! In addition, V2 will introduce the ability to automatically pause the ads after QAing them via connection with Social Consolidation. 🔨 

Ready to optimize? Learn more about onboarding here

✨ Alli Data Library (ADL) is now Certified Datasources! ✨

We’ve rebranded Alli Data Library (ADL) to Certified Datasources to better reflect its enhanced functionality as a single source of truth for reliable, cross-channel data. 🔥

🚀 What’s Changing?

• Just the name! All features and capabilities remain the same.
• You can still access everything through Data Explorer.

This update makes it even clearer that these datasources are vetted, standardized, and ready to power your insights.

.🔗 Learn more here: Certified Datasources

Got questions? Drop them in #alli-data and start exploring Certified Datasources today!

✨ Unified Authorization for Facebook & Snapchat Datasources! ✨

We’ve streamlined the way you authorize your Facebook (Meta) and Snapchat datasources! 🎉 Both now use the same unified authorization method as Google datasources.

What’s New?

• A simplified reauthorization process for consistent ease of use.
• Migration is required for existing datasources—just click the gear button next to your authorization and hit "Reauthorize."

Benefits:
This update improves efficiency and keeps your accounts securely connected without the hassle of multiple methods.

Need help?
Reach out in the #alli-data Slack channel for support.

✨ New Datasources Alert! ✨

We’re excited to announce the launch of three new datasources in Alli! 🚀 These additions expand your reporting capabilities and streamline data integration for your campaigns.

Here’s what’s new:

• Partnerize: Automate reporting for your affiliate marketing campaigns. Learn more here.
• ShopMy: Track performance and insights for your influencer-driven commerce campaigns. Get the details here.
• Teads: Access automated insights for your Teads campaigns, making native advertising reporting easier than ever. Full info here.

Why it matters:
These datasources save time, reduce manual work, and provide deeper insights into your performance data across platforms.

Start exploring these new datasources today! Questions? Ping the #alli-data Slack channel for help.

Check out the full January 2025 Release Notes for more datasource-related updates! 🔗 Read here.

We’ve rolled out several exciting updates to make exploring and reporting on your data faster and more flexible:

📆 Smarter Date Selections

• Use relative date ranges (e.g., “Today - X Days” or “Previous 7 Days”) to keep your reports dynamic and always up-to-date.
• Enjoy a streamlined calendar picker for quick custom date selections.
• Learn how to get started here 

🔎 Advanced Filtering Logic

• Combine AND and OR conditions for more granular and flexible filtering.
• Easily group and manage complex filters to tailor your reports exactly as needed.
• Learn how to get started here

📤 Faster Exports

• Export Without Saving: Now, you can export reports directly without needing to save them first. Perfect for quick data pulls on the fly!

These improvements are designed to save time, simplify workflows, and make data exploration a breeze. 🎢 

Try out these features today and let us know how they’re working for you in the #alli-data-explorer channel!

⚡ NEW: TikTok for Creative Insights⚡

By popular demand, TikTok has arrived! Now, alongside Meta, Campaign Manager, and Snapchat, you can access insights for your creative assets live on TikTok. Analyze performance trends, refine creative strategy, and maximize your TikTok presence across clients.Ready to dive in? Head to the settings page in Creative Insights to add your TikTok credentials so we can start importing data for your client right away! 

✨ PMax Version Fixes Made Easier✨

We listened to your feedback—fixing errors in scheduled versions was too time-consuming, whether you had to edit in Google Ads and have assets fall out of sync between platforms, or deal with the complex process of duplicating and rescheduling in Alli PMax. So, we made it easier!

Now, if an error occurs (like an inactive YouTube link during asset rotation), you can make the necessary fixes directly in Alli PMax and resync. This improvement is designed to handle errors smoothly, without impacting live versions, so you can so you can get on with your day knowing your assets are running exactly as planned.

⚡ Alli Products Import Speed Kaizen! ⚡

Thanks to the relentless improvement mindset from CD & Jim, Alli Products feed imports got a speed boost, and are now up to 50% faster in some places! This optimization allows us to dive into improving and deploying feeds more quickly, utilizing the Structure Data

We’re thrilled to introduce the Alli Creative Scorecard, designed to enhance your video ad strategies by evaluating adherence to industry best practices based on the ABCD Framework.

What’s New?

• Comprehensive Scoring: Every video ad is scored across four key categories: Attract, Brand, Connect, and Direct.
• Detailed Insights: View overall scores and individual attribute ratings in the Ad Details section of Creative Insights.
• Automatic Labeling: Our ML algorithms label videos with 15-23 key attributes, streamlining the review process against industry best practices.

Why You’ll Love It:

• Effortless Optimization: Save time and enhance ad performance by automatically checking your videos against best practice playbooks.
• Actionable Recommendations: Identify strengths and improvement areas to boost campaign effectiveness.
• Strategic Impact: Inform creative conceptualizing and presentations with data-driven insights.

To explore the new feature, simply go to the Creative tab and click on any video ad to access its ad details page. Look for the “Alli Scorecard” tab!

Unlock insights with Alli’s latest revolutionary feature

Who hasn’t wanted to talk to Alli? 

Now, you can! 

With the latest feature drop from the Alli Data team, Ask Alli revolutionizes the way you can interact with the platform to discover data-backed insights and pull dynamic reporting!

Ask Alli utilizes advanced AI to process your natural language search queries. No need to be a data expert—simply type your questions in plain English. Whether you're analyzing campaign performance, audience behavior, or budget pacing, Ask Alli provides instant visualizations, reporting tables, and SQL statements.

Your search can use natural language, so you don’t have to worry about your technical or analytical proficiency. Examples of burning questions you can ask are: 

• “Can you show me the performance of TikTok vs Snapchat vs Meta for the past 7 days?” 
• “What are my best performing audiences?”
• “How is my social budget pacing over the last month?”
• “How is monthly performance for my fall men's line during the fourth quarter?”

So, how does it work? 

Ask Alli uses several different large language models (LLMs), including OpenAI’s GPT, creating a proprietary AI model with PMG in full control of privacy, providing pristine protection of client data. 

To unlock this level of data accessibility, Ask Alli also marks the launch of Alli Certified Datasources. Alli Certified Datasources, the backbone of Ask Alli, ensure clean, cross-channel data accessibility. Designed by the Data Engineering team, these datasources are clean and harmonized, making Ask Alli a powerful cross-channel analytics tool. Certified Datasources allow you to unlock comprehensive full-funnel, cross-channel insights effortlessly. Ask Alli can utilize any datasources within Alli, however using Certified Datasources is the best way to ensure that visualizations and reporting are accurate and clean–look for the blue checkmark next to the datasource. 

Get started using Ask Alli today, head to “Reporting” in the left nav bar, then “Explorer” in the top toggle bar. Check out this guide to help you uplevel your prompts for more accurate results! Being that it is a new technology, accuracy and performance may vary. We will be making ongoing, consistent updates to the feature over the coming weeks, including refining the model and updating the visualizations. If you have any questions, please reach out using the Alli Service Desk.