We hope you enjoyed last week's showcase of all the exciting new developments on the Alli Platform! If you missed it, don’t worry—check out the attached video to catch up. Now that you've had some time to absorb the updates, here’s how to get started:

✨ Creative Scorecard – Get a holistic view of your creative performance across campaigns and platforms. With Relative KPI Scores, see which creative elements drive results—just like Shake Shack, which boosted CTR by 10% after testing audio callouts. Explore the new Scorecard today in Alli and start optimizing!

🚀 Alli Marketplace + Shipyard – We’re combining two powerhouse tools to enhance workflow automation. This update brings:

• 150+ templates & 60+ vendor integrations
• Easy to use & intuitive drag-and-drop workflow building
• Secure, self-serve credential management
  Full rollout is coming in April—stay tuned!

📊 Cross-Channel Data Now in Alli Explorer – Your cross-channel marketing data isn’t just for dashboards anymore—it’s now available in Alli Data Explorer for faster, more flexible analysis. This same consolidated, contextualized data that powers your dashboards can now be explored more dynamically, making it easier to dig deeper, customize reports, and generate insights on demand.

• Live now for 20 clients—check your client’s Alli Data Explorer today to start leveraging this upgrade!
• If you don’t see it yet, work with your analytics partners to expedite access for your clients.

Let us know what you think, and as always, drop any feedback!

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Big updates are coming your way! Join us on February 20th for an exciting All Hands meeting featuring a showcase of recent progress and updates across Alli’s tools, including:

🌟 Creative Scorecard – Actionable, data-driven recommendations to proactively optimize creative performance.

🎉  Alli Marketplace – A look at upcoming changes that will enhance workflow automation.

📊 Cross-Channel Reporting – A unified data store for seamless reporting and deeper insights.

After the showcase, join us for our first-ever Alli Tech & Treats event! Representatives from the Tech Teams will be on-site to facilitate engaging discussions, share live demonstrations, and answer your burning questions—all while you enjoy some delicious treats.

Tech & Treats Schedule:

• Austin: 1 PM – 2 PM CT
• Fort Worth: 1 PM – 2 PM CT
• Dallas: 4 PM – 5 PM CT
• New York: 2 PM – 3 PM ET

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!

We’re excited to announce the launch of Social Ad Bloat, a powerful new marketplace app that will boost the productivity of social teams!🔅 

Give Social Ad Bloat a prompt that describes how you define underperforming ads, and it will use AI to scope them out for you and output its recommendations to a Google Sheet. After entering the prompt once, set the app to run on a schedule, and you will instantly have all of your underperforming ads flagged every time you need them! ⚡ 

It works with platform data as well as data from any analytics table you connect to it, simply by giving it the name of the table! In addition, V2 will introduce the ability to automatically pause the ads after QAing them via connection with Social Consolidation. 🔨 

Ready to optimize? Learn more about onboarding here

✨ Alli Data Library (ADL) is now Certified Datasources! ✨

We’ve rebranded Alli Data Library (ADL) to Certified Datasources to better reflect its enhanced functionality as a single source of truth for reliable, cross-channel data. 🔥

🚀 What’s Changing?

• Just the name! All features and capabilities remain the same.
• You can still access everything through Data Explorer.

This update makes it even clearer that these datasources are vetted, standardized, and ready to power your insights.

.🔗 Learn more here: Certified Datasources

Got questions? Drop them in #alli-data and start exploring Certified Datasources today!

✨ Unified Authorization for Facebook & Snapchat Datasources! ✨

We’ve streamlined the way you authorize your Facebook (Meta) and Snapchat datasources! 🎉 Both now use the same unified authorization method as Google datasources.

What’s New?

• A simplified reauthorization process for consistent ease of use.
• Migration is required for existing datasources—just click the gear button next to your authorization and hit "Reauthorize."

Benefits:
This update improves efficiency and keeps your accounts securely connected without the hassle of multiple methods.

Need help?
Reach out in the #alli-data Slack channel for support.

✨ New Datasources Alert! ✨

We’re excited to announce the launch of three new datasources in Alli! 🚀 These additions expand your reporting capabilities and streamline data integration for your campaigns.

Here’s what’s new:

• Partnerize: Automate reporting for your affiliate marketing campaigns. Learn more here.
• ShopMy: Track performance and insights for your influencer-driven commerce campaigns. Get the details here.
• Teads: Access automated insights for your Teads campaigns, making native advertising reporting easier than ever. Full info here.

Why it matters:
These datasources save time, reduce manual work, and provide deeper insights into your performance data across platforms.

Start exploring these new datasources today! Questions? Ping the #alli-data Slack channel for help.

Check out the full January 2025 Release Notes for more datasource-related updates! 🔗 Read here.

We’ve rolled out several exciting updates to make exploring and reporting on your data faster and more flexible:

📆 Smarter Date Selections

• Use relative date ranges (e.g., “Today - X Days” or “Previous 7 Days”) to keep your reports dynamic and always up-to-date.
• Enjoy a streamlined calendar picker for quick custom date selections.
• Learn how to get started here 

🔎 Advanced Filtering Logic

• Combine AND and OR conditions for more granular and flexible filtering.
• Easily group and manage complex filters to tailor your reports exactly as needed.
• Learn how to get started here

📤 Faster Exports

• Export Without Saving: Now, you can export reports directly without needing to save them first. Perfect for quick data pulls on the fly!

These improvements are designed to save time, simplify workflows, and make data exploration a breeze. 🎢 

Try out these features today and let us know how they’re working for you in the #alli-data-explorer channel!

Introducing the Alli Weather Budget Adjuster App, a game-changer for non-e-commerce brands like QSRs and go-to-store campaigns! This machine-learning-powered tool simplifies tracking real-time weather conditions and uses historical data to understand how specific weather events impact each store’s performance.

How It Works:

• Localized Intelligence: Understands how weather has impacted sales in the past—because snow in Denver is business as usual, but in Fort Worth, it might keep everyone home.
• Customizable by state, DMA, or ZIP code, ensuring insights are relevant and actionable.

Impact Outputs:

• Slack Alerts: Instantly shows the top 4 and bottom 4 impacted stores.
• Google Sheet Results: A complete impact analysis with recommendations on budget adjustment percentages for all stores.

Currently leveraged by Shake Shack, Dutch Bros, Carl’s Jr., and Hardee’s, the Weather Budget Adjuster empowers teams with precise recommendations for smarter budget allocation, tailored to each store’s unique conditions.

Ready to explore how the Weather Budget Adjuster can elevate your strategies? Check out more details in the help site documentation!

It’s December 17th, and the year’s not over yet—but Alli’s already got some big wins to celebrate!

🌐 Alli by the Numbers

This year, Alli powered incredible outcomes:

• 1,333 unique visitors dove into Alli, with October setting a record with 750 users in a single month! 🗓️
• 23,658 datasources set up, driving 19.2 million executions and processing over 122.6 billion rows of data. 📊
• 1,274 Audience Plans and 1,415 Personas created in Audience Planner to connect campaigns to the right people. 🎯
• 343 unique accounts explored Creative Insights, averaging over 1,000 views per month—plus new features like Creative Scorecard and platform support for TikTok and Snapchat. 🛠️
• 4.8k PMax versions rotated across 20 clients, supporting 600+ campaigns and promos. 💥
• 2.5k FB bid modifier executions, applying 24.5k bid modifiers for optimized bidding. 📈
• 332k+ negative actions implemented across Bing and Google Ads to exclude poor performers and irrelevant placements—saving spend and boosting performance.

Alli wasn’t just a tool—it was the engine driving success across teams and campaigns.

☕ Caffeinated Creativity

Behind every breakthrough was a perfectly created cup:

• 53,815 drinks fueled our brilliance, from Iced Lattes (9,178) and Regular Lattes (8,662) to chai tea lattes, iced teas, and the occasional s’mores latte. A menu as diverse as our ideas! ☕🔥
• Dallas brewed up the most with 40,058 orders, followed by Fort Worth (7,867) and Austin (5,891).

2024 was powered by innovation, collaboration, and just the right amount of caffeine. Here’s to closing the year strong and making 2025 even better! 🎉✨

This past Cyber Week, Dynamic+ wasn’t just another ad format—it was the star player. With sleek templates tailored to holiday promotions and real-time data optimization, brands like J.Crew and Therabody delivered standout results that set the tone for smarter, more effective ad strategies.

🛍 J.Crew Keeps it Fresh

During Cyber Week, J.Crew’s campaigns leaned into Dynamic+ to outpace traditional promo strategies. With lower costs and higher conversion rates, they maintained a competitive edge while delivering an experience that resonated with shoppers hungry for deals.

💪 Therabody Powers Through with Precision

Therabody’s November campaigns showcased Dynamic+ as a true game-changer:

• With nearly half their total spend going to Dynamic+, these ads brought in more than their fair share of revenue, outshining traditional approaches.
• The clever use of tailored creative ensured Therabody’s ads connected with holiday shoppers while stretching every dollar for maximum impact.

🛀  Kohler Keeps Messaging Agile

Kohler used the flexibility of Dynamic+ to make proactive messaging updates during their Cyber Monday sale. Within just a few hours the team was able to recommend, preview, & approve urgency & promo extension callouts for the tail end of the Cyber Monday Promo. The update helped the team continue to drive double-digit growth in eComm performance YoY during Cyber Week.

🌟 Why Dynamic+ Works

Dynamic+ isn’t just about flashy templates—it’s a smarter way to advertise. By combining data-driven insights with creative that adapts to the platform and audience, these ads ensure your brand messages land exactly where they should, just when they’re needed.

Let’s give a round of applause to the teams behind these holiday wins! Have your own Dynamic+ success story? Share it with us in #alli.

The holiday hustle is here, and teams are using Alli to amplify impact and make every moment count. Over the past week, we’ve seen 450+ unique visitors and 80+ clients and partners logging in to Alli. Here are just a few of the ways Alli has helped teams maximize results and drive innovation recently: 

🎉 Crate & Barrel Refreshes with Creative Insights
With Alli Creative Insights, Crate & Barrel’s team spotted outdated ads still live in their campaigns. Acting quickly, they deactivated old backups and shifted to fresh seasonal creative, keeping their campaigns sharp and relevant.

💃 Rosewood in (Alli) Action
Rosewood is transforming their SEM campaign management by using Alli Actions to automate Google Ads budget updates across multiple campaigns. By pulling real-time spend targets from pacing docs, they’ve replaced a time-intensive manual process, saving an hour per day. This extra time is now spent on strategic optimizations that drive performance!

⭐ Madewell Leads with Dynamic+
Madewell became the first PMG brand to launch Dynamic+ on Pinterest in mid-November, achieving an impressive +11% increase in CTR and a +2% boost in ROI. The sleek, platform-optimized templates are redefining how we approach creative on Pinterest. Hats off to the Madewell Social & Alli team for blazing this trail and setting the bar high! 

Just another example of how Alli empowers smarter, faster decisions! Have a story of your own? Share how you’re using Alli this week below! 👇