Big news for Creative Insights fans—YouTube and Pinterest are officially in the mix! You asked for it, and we made it happen. 

This has been one of the most-requested expansions, and we’re thrilled to roll it out. 

- YouTube → Backfilled up to Nov 1, 2024 for all clients, with even more historical data in the works.
- Pinterest → Just log in with your authorized account in the settings page, and you're good to go!

All assets will populate in Creative Insights daily, with all features and functionality automatically available—no extra setup needed, just powerful insights at your fingertips.

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!

We’re excited to announce the launch of our Amazon Ads integration within Alli Audience Planner, designed to streamline how you discover, explore, and activate audience segments on Amazon DSP. With this powerful integration, your audience planning process just got faster, more comprehensive, and more actionable.

Why This Matters To You

1. All Relevant Audience Segments in One View: Say goodbye to the tedious process of searching for individual audience segments! Now, you’ll have access to the most relevant Amazon audience segments in a single, consolidated view. Instantly browse curated audience segments tailored to fit your brand’s goals and avoid the hassle of navigating through countless options.
2. Deep Audience Insights at Your Fingertips: Each audience segment comes to life with enriched insights! By clicking on the “View Insights” button, you can dig deeper into each persona’s demographic profile, Prime Video viewership, and shopping habits on Amazon.
   1. Demographics: Understand age, gender, income, and other demographic insights that align with your brand’s target audience.
   2. Prime Video Viewership: Discover entertainment preferences of your audience—from favorite actors and directors to genres, series, and movies that resonate with them.
   3. Shopping Insights: Uncover the products this audience is most likely to explore and buy on Amazon, giving you a clearer view into their buying behavior and preferences.
3. Quick Copy-Paste Activation for Amazon DSP: Activating your selected audiences on Amazon DSP is now a seamless experience. Each audience insight drawer includes a unique audience ID that you can copy directly. Simply paste it into the Amazon DSP, and the selected audience segment will instantly populate—making it easier than ever to take action on your insights.With this integration, Alli Audience Planner empowers you to make smarter, data-driven decisions with Amazon Ads, connecting you directly to actionable audience insights and reducing friction in the path to activation. 
   

Ready to elevate your Amazon DSP campaigns with precision and speed? Dive into our new Amazon Ads integration today and experience the future of audience planning!

Creative Insights just got a major upgrade!

We’ve added Video Completion Rate (VCR) and Conversion Rate (CVR) metrics to the Top & Bottom Performers feature! Now, you can dive even deeper into how your ads perform by analyzing the metrics that matter most to your campaigns. Jump in now and see how these metrics can elevate your creative performance insights!

Why is this awesome?

This update came straight from your feedback—you asked, we delivered! A great place to share feedback is in Sprint Reviews—and they’re open to everyone! Whether you're a current user, thinking about onboarding, or just curious about what's happening, it’s your chance to influence the direction of Alli and shape how it meets your needs. Your input is invaluable!

Don’t forget, we’ve also got Office Hours ongoing to support you as we head into holiday. Stop by for expert help from Alli specialists and get your questions answered in real-time. Check out our previous slack announcement Slack for more details on dates & times for specific types of help: Office Hours Info.

⚡ NEW: TikTok for Creative Insights⚡

By popular demand, TikTok has arrived! Now, alongside Meta, Campaign Manager, and Snapchat, you can access insights for your creative assets live on TikTok. Analyze performance trends, refine creative strategy, and maximize your TikTok presence across clients.Ready to dive in? Head to the settings page in Creative Insights to add your TikTok credentials so we can start importing data for your client right away! 

✨ PMax Version Fixes Made Easier✨

We listened to your feedback—fixing errors in scheduled versions was too time-consuming, whether you had to edit in Google Ads and have assets fall out of sync between platforms, or deal with the complex process of duplicating and rescheduling in Alli PMax. So, we made it easier!

Now, if an error occurs (like an inactive YouTube link during asset rotation), you can make the necessary fixes directly in Alli PMax and resync. This improvement is designed to handle errors smoothly, without impacting live versions, so you can so you can get on with your day knowing your assets are running exactly as planned.

⚡ Alli Products Import Speed Kaizen! ⚡

Thanks to the relentless improvement mindset from CD & Jim, Alli Products feed imports got a speed boost, and are now up to 50% faster in some places! This optimization allows us to dive into improving and deploying feeds more quickly, utilizing the Structure Data

We’re thrilled to introduce the Alli Creative Scorecard, designed to enhance your video ad strategies by evaluating adherence to industry best practices based on the ABCD Framework.

What’s New?

• Comprehensive Scoring: Every video ad is scored across four key categories: Attract, Brand, Connect, and Direct.
• Detailed Insights: View overall scores and individual attribute ratings in the Ad Details section of Creative Insights.
• Automatic Labeling: Our ML algorithms label videos with 15-23 key attributes, streamlining the review process against industry best practices.

Why You’ll Love It:

• Effortless Optimization: Save time and enhance ad performance by automatically checking your videos against best practice playbooks.
• Actionable Recommendations: Identify strengths and improvement areas to boost campaign effectiveness.
• Strategic Impact: Inform creative conceptualizing and presentations with data-driven insights.

To explore the new feature, simply go to the Creative tab and click on any video ad to access its ad details page. Look for the “Alli Scorecard” tab!

TikTok's rise has made it a priority for brands seeking engagement on rapidly growing platforms. In this era of data protection, secure audience targeting is crucial, and that's where Alli Audiences comes into play.

Alli Audiences provides a secure solution to store, segment, and seamlessly deliver your audience lists to various platforms. We're thrilled to announce that Alli Audiences now supports TikTok, joining a roster that includes Google, Facebook, Twitter, Amazon S3, Snapchat, LinkedIn, and the Trade Desk.

With TikTok as our latest platform, you can:

• Authenticate your TikTok account for audience delivery to TikTok business accounts you have access to.
• Send your audiences to TikTok for precise campaign targeting within the platform.

Alli is establishing a competitive advantage in managing and analyzing TikTok campaigns. With TikTok datasources integrated into Alli Data, you can collect comprehensive and actionable data to make informed campaign decisions. With this new feature, you can refine your audience lists based on data, enhancing targeting precision and campaign performance on TikTok.

Power your TikTok marketing efforts with Alli, streamlining audience management to simplify campaign management. Read the documentation to learn how to send audiences directly to TikTok. 

For help with Alli Audiences, you can also reach out to the Alli Service Desk through the question mark button in the top right corner of Alli.