What's New:  Roku Segments in Estimated Reach Section 
Why It Matters: Instantly see if Roku is a fit for your audience—personas now surface relevant Roku segments with estimated reach.
How to Action: The Roku section now appears in every persona. Review the segments, shortlist what fits, and pass to the Roku team for activation.

What's New: Edit Persona Title
Why It Matters:  Want a more meaningful or relevant persona title? Now you can rename it to match your strategy.
How to Action: Just hover on the title till you see the "edit" icon. Make a change and save

What's New: Open Web Search on AMA (Current Events)
Why It Matters: Ground your messaging and planning in what’s happening right now—trends, news, cultural moments—so campaigns land in the moment.
How to Action: Ask AMA about events coming up , recent news, or cultural moments to see how they intersect with your target audiences.

What's New: Search Personas
Why It Matters: Stop scrolling—start searching. Find personas based on traits and interests, not just titles.
How to Action: Try searching a trait like “sports” —you’ll uncover any persona where that interest is strong.