Creative Insights just got a major upgrade!

We’ve added Video Completion Rate (VCR) and Conversion Rate (CVR) metrics to the Top & Bottom Performers feature! Now, you can dive even deeper into how your ads perform by analyzing the metrics that matter most to your campaigns. Jump in now and see how these metrics can elevate your creative performance insights!

Why is this awesome?

This update came straight from your feedback—you asked, we delivered! A great place to share feedback is in Sprint Reviews—and they’re open to everyone! Whether you're a current user, thinking about onboarding, or just curious about what's happening, it’s your chance to influence the direction of Alli and shape how it meets your needs. Your input is invaluable!

Don’t forget, we’ve also got Office Hours ongoing to support you as we head into holiday. Stop by for expert help from Alli specialists and get your questions answered in real-time. Check out our previous slack announcement Slack for more details on dates & times for specific types of help: Office Hours Info.

⚡ NEW: TikTok for Creative Insights⚡

By popular demand, TikTok has arrived! Now, alongside Meta, Campaign Manager, and Snapchat, you can access insights for your creative assets live on TikTok. Analyze performance trends, refine creative strategy, and maximize your TikTok presence across clients.Ready to dive in? Head to the settings page in Creative Insights to add your TikTok credentials so we can start importing data for your client right away! 

✨ PMax Version Fixes Made Easier✨

We listened to your feedback—fixing errors in scheduled versions was too time-consuming, whether you had to edit in Google Ads and have assets fall out of sync between platforms, or deal with the complex process of duplicating and rescheduling in Alli PMax. So, we made it easier!

Now, if an error occurs (like an inactive YouTube link during asset rotation), you can make the necessary fixes directly in Alli PMax and resync. This improvement is designed to handle errors smoothly, without impacting live versions, so you can so you can get on with your day knowing your assets are running exactly as planned.

⚡ Alli Products Import Speed Kaizen! ⚡

Thanks to the relentless improvement mindset from CD & Jim, Alli Products feed imports got a speed boost, and are now up to 50% faster in some places! This optimization allows us to dive into improving and deploying feeds more quickly, utilizing the Structure Data

The Creative Scorecard tool just leveled up! You can now input key words into the new Scorecard Settings, which will automatically tag video assets with 8 more features from the ABCD framework— adding 53% more brand-enhancing best practices to boost your creative insights.

💫 What to do:
Head over to Alli and update those fields to improve video asset labeling:

1. Go to Creative Insights
2. Click the three dots in the top right
3. Select Scorecard Settings and input your info!

🔑 Here’s what to fill in:

• Brand Name: The name of the brand or sub-brand (e.g., "Brand X")
• Brand Variation: Any variations or abbreviations of the brand name (e.g., "BX", "The Brand")
• Branded Products: Key products shown in the video (e.g., "Shoes", "Sunglasses")
• Branded Product Categories: The general category of the product (e.g., "Apparel", "Accessories")
• Branded CTAs: Campaign call-to-actions specific to your brand (e.g., "Shop now", "Learn more")

🔍 New Features Being Captured:

• Call to Action (text and speech)
• Product Visuals (including first 5 seconds)
• Product Mentions (text and speech, including first 5 seconds)

Here’s why you’ll love it: These labels will give you customized insights into your client’s creative performance and best practice implementation so that you can impact campaign outcomes. Follow Rothy's lead by filling in your scorecard details and take your creative insights to the next level! 🚀

Need help or have questions? Let’s talk in #alli-creative-insights or check the full details in the platform, let’s get those scorecards filled in!

We’re thrilled to introduce the Alli Creative Scorecard, designed to enhance your video ad strategies by evaluating adherence to industry best practices based on the ABCD Framework.

What’s New?

• Comprehensive Scoring: Every video ad is scored across four key categories: Attract, Brand, Connect, and Direct.
• Detailed Insights: View overall scores and individual attribute ratings in the Ad Details section of Creative Insights.
• Automatic Labeling: Our ML algorithms label videos with 15-23 key attributes, streamlining the review process against industry best practices.

Why You’ll Love It:

• Effortless Optimization: Save time and enhance ad performance by automatically checking your videos against best practice playbooks.
• Actionable Recommendations: Identify strengths and improvement areas to boost campaign effectiveness.
• Strategic Impact: Inform creative conceptualizing and presentations with data-driven insights.

To explore the new feature, simply go to the Creative tab and click on any video ad to access its ad details page. Look for the “Alli Scorecard” tab!