We’ve launched two powerful dashboards to help you track competitor spend and real-world foot traffic trends with ease.

What’s New?

Placer Data Dashboard – Now you can analyze weekly DMA-level foot traffic data for 152 brands and compare client data against real-world movement trends.

📊  What’s inside the dashboard?

• DMA Map – Track foot traffic changes for clients & competitors (WoW & YoY).
• Rolling 7-Day Avg. – Compare client & competitor traffic trends over time.
• Demographics & Indices – See how DMA make-up differs from national trends.
• Campaign Impact Analysis – Measure how offers & campaigns influence visits.

Check it out in Playground: View Dashboard

Pathmatics Competitor Spend Dashboard – Now you can quickly analyze competitor advertising spend and impressions across key platforms like Facebook, Instagram, TikTok, and YouTube—all in one dashboard!

📊  What’s inside the dashboard?

• Platform Breakdown – See where competitors allocate their media budgets
• Share of Voice – Understand how your client & competitors compare in the digital ad space
• Trend Insights – Track ad spend shifts & creative strategies over time

Check it out in Playground: View Dashboard

Interested in diving in for your brand? Request your Placer or Pathmatics dashboard here!

We’ve reimagined Explorer to make analyzing your data seamless and more powerful than ever. 

Here’s what’s new:  

- Auto Preview → No more clicking Preview—your data view updates as you explore.

- Ask Alli, Now Integrated → Our AI assistant lives in the side panel, ready to generate reports on demand without disrupting your workflow.

- More Relevant Insights → Ask Alli now understands your data view, delivering more relevant results as you explore.

- Speed Boost → We’ve made backend improvements to ensure faster results, helping you get insights without the wait.

Start exploring today!

Big updates are coming your way! Join us on February 20th for an exciting All Hands meeting featuring a showcase of recent progress and updates across Alli’s tools, including:

🌟 Creative Scorecard – Actionable, data-driven recommendations to proactively optimize creative performance.

🎉  Alli Marketplace – A look at upcoming changes that will enhance workflow automation.

📊 Cross-Channel Reporting – A unified data store for seamless reporting and deeper insights.

After the showcase, join us for our first-ever Alli Tech & Treats event! Representatives from the Tech Teams will be on-site to facilitate engaging discussions, share live demonstrations, and answer your burning questions—all while you enjoy some delicious treats.

Tech & Treats Schedule:

• Austin: 1 PM – 2 PM CT
• Fort Worth: 1 PM – 2 PM CT
• Dallas: 4 PM – 5 PM CT
• New York: 2 PM – 3 PM ET

✨ Alli Data Library (ADL) is now Certified Datasources! ✨

We’ve rebranded Alli Data Library (ADL) to Certified Datasources to better reflect its enhanced functionality as a single source of truth for reliable, cross-channel data. 🔥

🚀 What’s Changing?

• Just the name! All features and capabilities remain the same.
• You can still access everything through Data Explorer.

This update makes it even clearer that these datasources are vetted, standardized, and ready to power your insights.

.🔗 Learn more here: Certified Datasources

Got questions? Drop them in #alli-data and start exploring Certified Datasources today!

✨ Unified Authorization for Facebook & Snapchat Datasources! ✨

We’ve streamlined the way you authorize your Facebook (Meta) and Snapchat datasources! 🎉 Both now use the same unified authorization method as Google datasources.

What’s New?

• A simplified reauthorization process for consistent ease of use.
• Migration is required for existing datasources—just click the gear button next to your authorization and hit "Reauthorize."

Benefits:
This update improves efficiency and keeps your accounts securely connected without the hassle of multiple methods.

Need help?
Reach out in the #alli-data Slack channel for support.

✨ New Datasources Alert! ✨

We’re excited to announce the launch of three new datasources in Alli! 🚀 These additions expand your reporting capabilities and streamline data integration for your campaigns.

Here’s what’s new:

• Partnerize: Automate reporting for your affiliate marketing campaigns. Learn more here.
• ShopMy: Track performance and insights for your influencer-driven commerce campaigns. Get the details here.
• Teads: Access automated insights for your Teads campaigns, making native advertising reporting easier than ever. Full info here.

Why it matters:
These datasources save time, reduce manual work, and provide deeper insights into your performance data across platforms.

Start exploring these new datasources today! Questions? Ping the #alli-data Slack channel for help.

Check out the full January 2025 Release Notes for more datasource-related updates! 🔗 Read here.

It’s December 17th, and the year’s not over yet—but Alli’s already got some big wins to celebrate!

🌐 Alli by the Numbers

This year, Alli powered incredible outcomes:

• 1,333 unique visitors dove into Alli, with October setting a record with 750 users in a single month! 🗓️
• 23,658 datasources set up, driving 19.2 million executions and processing over 122.6 billion rows of data. 📊
• 1,274 Audience Plans and 1,415 Personas created in Audience Planner to connect campaigns to the right people. 🎯
• 343 unique accounts explored Creative Insights, averaging over 1,000 views per month—plus new features like Creative Scorecard and platform support for TikTok and Snapchat. 🛠️
• 4.8k PMax versions rotated across 20 clients, supporting 600+ campaigns and promos. 💥
• 2.5k FB bid modifier executions, applying 24.5k bid modifiers for optimized bidding. 📈
• 332k+ negative actions implemented across Bing and Google Ads to exclude poor performers and irrelevant placements—saving spend and boosting performance.

Alli wasn’t just a tool—it was the engine driving success across teams and campaigns.

☕ Caffeinated Creativity

Behind every breakthrough was a perfectly created cup:

• 53,815 drinks fueled our brilliance, from Iced Lattes (9,178) and Regular Lattes (8,662) to chai tea lattes, iced teas, and the occasional s’mores latte. A menu as diverse as our ideas! ☕🔥
• Dallas brewed up the most with 40,058 orders, followed by Fort Worth (7,867) and Austin (5,891).

2024 was powered by innovation, collaboration, and just the right amount of caffeine. Here’s to closing the year strong and making 2025 even better! 🎉✨

Unlock insights with Alli’s latest revolutionary feature

Who hasn’t wanted to talk to Alli? 

Now, you can! 

With the latest feature drop from the Alli Data team, Ask Alli revolutionizes the way you can interact with the platform to discover data-backed insights and pull dynamic reporting!

Ask Alli utilizes advanced AI to process your natural language search queries. No need to be a data expert—simply type your questions in plain English. Whether you're analyzing campaign performance, audience behavior, or budget pacing, Ask Alli provides instant visualizations, reporting tables, and SQL statements.

Your search can use natural language, so you don’t have to worry about your technical or analytical proficiency. Examples of burning questions you can ask are: 

• “Can you show me the performance of TikTok vs Snapchat vs Meta for the past 7 days?” 
• “What are my best performing audiences?”
• “How is my social budget pacing over the last month?”
• “How is monthly performance for my fall men's line during the fourth quarter?”

So, how does it work? 

Ask Alli uses several different large language models (LLMs), including OpenAI’s GPT, creating a proprietary AI model with PMG in full control of privacy, providing pristine protection of client data. 

To unlock this level of data accessibility, Ask Alli also marks the launch of Alli Certified Datasources. Alli Certified Datasources, the backbone of Ask Alli, ensure clean, cross-channel data accessibility. Designed by the Data Engineering team, these datasources are clean and harmonized, making Ask Alli a powerful cross-channel analytics tool. Certified Datasources allow you to unlock comprehensive full-funnel, cross-channel insights effortlessly. Ask Alli can utilize any datasources within Alli, however using Certified Datasources is the best way to ensure that visualizations and reporting are accurate and clean–look for the blue checkmark next to the datasource. 

Get started using Ask Alli today, head to “Reporting” in the left nav bar, then “Explorer” in the top toggle bar. Check out this guide to help you uplevel your prompts for more accurate results! Being that it is a new technology, accuracy and performance may vary. We will be making ongoing, consistent updates to the feature over the coming weeks, including refining the model and updating the visualizations. If you have any questions, please reach out using the Alli Service Desk. 

Update to Snapchat Datasources

The Snapchat datasource, a valuable tool to bring campaign and performance data into Alli from Snapchat, has an upgrade. Due to an increase in data needed from Snapchat, we've developed a second Snapchat datasource called "Snapchat Structure." 

This new datasource imports campaign-related data like campaign names, ad squads, and ad names, while the original “Snapchat” datasource continues to handle performance metrics such as impressions, clicks, and conversions. 

To maximize your Snapchat data integration within Alli, we recommend using both the Snapchat and Snapchat Structure datasources. Read the documentation about setting up the Snapchat Structure datasource to ensure complete, clean data within Alli.

New Salesforce Datasource

Salesforce is a comprehensive customer relationship management (CRM) platform that empowers marketers to effectively manage customer data, streamline communication, and drive personalized marketing campaigns.

Alli has a new “Salesforce” datasource to connect to Salesforce through a direct API!

With the API connection in place, you can now pull in clean, complete data from Salesforce into Alli automatically and leverage that data for management and reporting.

Check out the documentation on the Salesforce datasource to get started.

For help with either of these new datasources, you can also reach out to the Alli Service Desk through the question mark button in the top right corner of Alli.