Period-over-Period Comparison is Here

What's new:

• You can now compare two time periods side-by-side directly in Data Explorer.
• Visuals update across charts and tables, and this also works through Ask Alli with natural language questions.

Why it matters to you

• Spot trends, measure growth, and evaluate performance without manual setup.
• Use it to answer questions like: “How did CTR compare to last week?” or “Are impressions trending up month over month?”

No More Email-Hunting for CSVs

What's new:

• CSV downloads now appear directly in Alli — no need to check your inbox.

Why it matters to you

• Saves time and keeps your workflow in-platform.
• Fewer tabs, faster access.

Ask Alli Gets a Boost

What's new:

• We’ve added starter prompts and made conversations more dynamic in Ask Alli.

Why it matters to you

• It’s easier than ever to ask questions and discover insights — even if you’re not sure where to begin.
• Just click and explore.