Reminder: Handle PII with Care!
As we continue working with audience data in Alli, it's crucial to stay vigilant about how we manage Personally Identifiable Information (PII). Properly labeling data as PII ensures we take the necessary steps to hash and conceal sensitive information, maintaining our compliance standards and protecting privacy.

Why it Matters:
Correctly labeling PII helps us safeguard personal data and comply with legal and ethical standards. Make sure your data workflows follow these guidelines to prevent exposure risks.

Need Help?

• Check out resources like How to Create a New Audience List from SFTP and Security and Compliance Best Practices.
• Reach out to the Audiences team in #alli-audiences for any questions!

Additional Reminders:

• Office Hours: Don't miss out! Our Office Hours are here to help as we head into the holiday season. Get real-time support from Alli specialists—check our previous Slack message for dates and times.
• Last Day for Social Consolidation Onboarding Tickets: Deadline is November 6th! Follow the onboarding documentation and submit your onboarding tickets via the GPT assistant to prepare for Code Freeze. For help, reach out in #alli-marketplace and tag @support-alli-solutions.

Creative Insights just got a major upgrade!

We’ve added Video Completion Rate (VCR) and Conversion Rate (CVR) metrics to the Top & Bottom Performers feature! Now, you can dive even deeper into how your ads perform by analyzing the metrics that matter most to your campaigns. Jump in now and see how these metrics can elevate your creative performance insights!

Why is this awesome?

This update came straight from your feedback—you asked, we delivered! A great place to share feedback is in Sprint Reviews—and they’re open to everyone! Whether you're a current user, thinking about onboarding, or just curious about what's happening, it’s your chance to influence the direction of Alli and shape how it meets your needs. Your input is invaluable!

Don’t forget, we’ve also got Office Hours ongoing to support you as we head into holiday. Stop by for expert help from Alli specialists and get your questions answered in real-time. Check out our previous slack announcement Slack for more details on dates & times for specific types of help: Office Hours Info.

⚡ NEW: TikTok for Creative Insights⚡

By popular demand, TikTok has arrived! Now, alongside Meta, Campaign Manager, and Snapchat, you can access insights for your creative assets live on TikTok. Analyze performance trends, refine creative strategy, and maximize your TikTok presence across clients.Ready to dive in? Head to the settings page in Creative Insights to add your TikTok credentials so we can start importing data for your client right away! 

✨ PMax Version Fixes Made Easier✨

We listened to your feedback—fixing errors in scheduled versions was too time-consuming, whether you had to edit in Google Ads and have assets fall out of sync between platforms, or deal with the complex process of duplicating and rescheduling in Alli PMax. So, we made it easier!

Now, if an error occurs (like an inactive YouTube link during asset rotation), you can make the necessary fixes directly in Alli PMax and resync. This improvement is designed to handle errors smoothly, without impacting live versions, so you can so you can get on with your day knowing your assets are running exactly as planned.

⚡ Alli Products Import Speed Kaizen! ⚡

Thanks to the relentless improvement mindset from CD & Jim, Alli Products feed imports got a speed boost, and are now up to 50% faster in some places! This optimization allows us to dive into improving and deploying feeds more quickly, utilizing the Structure Data

We’re thrilled to introduce the Alli Creative Scorecard, designed to enhance your video ad strategies by evaluating adherence to industry best practices based on the ABCD Framework.

What’s New?

• Comprehensive Scoring: Every video ad is scored across four key categories: Attract, Brand, Connect, and Direct.
• Detailed Insights: View overall scores and individual attribute ratings in the Ad Details section of Creative Insights.
• Automatic Labeling: Our ML algorithms label videos with 15-23 key attributes, streamlining the review process against industry best practices.

Why You’ll Love It:

• Effortless Optimization: Save time and enhance ad performance by automatically checking your videos against best practice playbooks.
• Actionable Recommendations: Identify strengths and improvement areas to boost campaign effectiveness.
• Strategic Impact: Inform creative conceptualizing and presentations with data-driven insights.

To explore the new feature, simply go to the Creative tab and click on any video ad to access its ad details page. Look for the “Alli Scorecard” tab!

Big news! Later this month, we’ll be launching a comprehensive UI upgrade to the Alli platform. This platform redesign marks our most significant UI enhancement since 2018, streamlining the user experience and elevating the platform’s design.

Highlights Include:

• New Collapsible Side Navigation: Get ready for an expansive view of the platform! The new side navigation is designed to collapse, allowing the platform to display at full screen. This means better visibility for your large omnichannel, global dashboards, and our cutting-edge AI-powered Creative Insights tool.
• Simplified Navigation: We've decluttered and clarified the side nav menu, making it easier to find what you need.
  • The “Reporting” section will be changed to “Data”
  • The “My Apps” section will be removed, one point of access to “Marketplace”
  • “Manage Client” and “Cloud Storage” will be under “Settings” in the bottom left of the navigation bar
• Integrated Top Nav: To make features more accessible and navigation less buried, we're integrating the top toggle bar into the side nav. This change means you can explore the full depth of the platform with ease, making every feature readily accessible from one place.
• Light/Dark Modes: Tailor your platform's look to match your desktop environment or personal preference with our new light and dark modes. It's a fun way to personalize your Alli experience.

This upgrade is all about making Alli work better for you, thanks to valuable feedback from our community. Many have expressed a desire for full-screen dashboards and more intuitive navigation—consider it done.

Bonus: Check out the hype video for a sneak peek of what's coming! And stay tuned for more details.

Thanks for your continued support. We're excited to bring you these enhancements and can't wait for you to experience them. We’re always open to feedback; work with your PMG contact to provide any ideas or suggestions on the updated UI.

As we approach the busy holiday season, we want to inform you about an important upcoming event: Code Freeze.

What is Code Freeze?

During this period, which begins on Tuesday, November 14th and continues until Tuesday, January 2nd, our engineering and development teams will temporarily halt the release of new features and code changes to Alli. Instead, our focus will be on ensuring the stability and reliability of our platform to provide you with the best possible experience during this critical time, while also working on some exciting features launching in early 2024.

Why Code Freeze?

Code freeze is essential to maintain a stable environment, especially during the high-demand holiday season. It allows us to fine-tune our systems, optimize performance, and prevent any unexpected disruptions.

What to Expect?

While there won't be new features released during the code freeze, you can still enjoy our platform as usual. We'll be actively monitoring for any issues, and our support team will be available to assist you promptly with any questions or concerns.

Thank you for your understanding and continued support. We appreciate your trust in Alli, and we're committed to delivering a seamless experience throughout the holiday season.

If you have any questions or require assistance, please don't hesitate to reach out to our support team at allicustomersupport@pmg.com or use the Alli Service Desk.

Wishing you a joyful and stress-free holiday season!

Unlock insights with Alli’s latest revolutionary feature

Who hasn’t wanted to talk to Alli? 

Now, you can! 

With the latest feature drop from the Alli Data team, Ask Alli revolutionizes the way you can interact with the platform to discover data-backed insights and pull dynamic reporting!

Ask Alli utilizes advanced AI to process your natural language search queries. No need to be a data expert—simply type your questions in plain English. Whether you're analyzing campaign performance, audience behavior, or budget pacing, Ask Alli provides instant visualizations, reporting tables, and SQL statements.

Your search can use natural language, so you don’t have to worry about your technical or analytical proficiency. Examples of burning questions you can ask are: 

• “Can you show me the performance of TikTok vs Snapchat vs Meta for the past 7 days?” 
• “What are my best performing audiences?”
• “How is my social budget pacing over the last month?”
• “How is monthly performance for my fall men's line during the fourth quarter?”

So, how does it work? 

Ask Alli uses several different large language models (LLMs), including OpenAI’s GPT, creating a proprietary AI model with PMG in full control of privacy, providing pristine protection of client data. 

To unlock this level of data accessibility, Ask Alli also marks the launch of Alli Certified Datasources. Alli Certified Datasources, the backbone of Ask Alli, ensure clean, cross-channel data accessibility. Designed by the Data Engineering team, these datasources are clean and harmonized, making Ask Alli a powerful cross-channel analytics tool. Certified Datasources allow you to unlock comprehensive full-funnel, cross-channel insights effortlessly. Ask Alli can utilize any datasources within Alli, however using Certified Datasources is the best way to ensure that visualizations and reporting are accurate and clean–look for the blue checkmark next to the datasource. 

Get started using Ask Alli today, head to “Reporting” in the left nav bar, then “Explorer” in the top toggle bar. Check out this guide to help you uplevel your prompts for more accurate results! Being that it is a new technology, accuracy and performance may vary. We will be making ongoing, consistent updates to the feature over the coming weeks, including refining the model and updating the visualizations. If you have any questions, please reach out using the Alli Service Desk. 

TikTok's rise has made it a priority for brands seeking engagement on rapidly growing platforms. In this era of data protection, secure audience targeting is crucial, and that's where Alli Audiences comes into play.

Alli Audiences provides a secure solution to store, segment, and seamlessly deliver your audience lists to various platforms. We're thrilled to announce that Alli Audiences now supports TikTok, joining a roster that includes Google, Facebook, Twitter, Amazon S3, Snapchat, LinkedIn, and the Trade Desk.

With TikTok as our latest platform, you can:

• Authenticate your TikTok account for audience delivery to TikTok business accounts you have access to.
• Send your audiences to TikTok for precise campaign targeting within the platform.

Alli is establishing a competitive advantage in managing and analyzing TikTok campaigns. With TikTok datasources integrated into Alli Data, you can collect comprehensive and actionable data to make informed campaign decisions. With this new feature, you can refine your audience lists based on data, enhancing targeting precision and campaign performance on TikTok.

Power your TikTok marketing efforts with Alli, streamlining audience management to simplify campaign management. Read the documentation to learn how to send audiences directly to TikTok. 

For help with Alli Audiences, you can also reach out to the Alli Service Desk through the question mark button in the top right corner of Alli.

Update to Snapchat Datasources

The Snapchat datasource, a valuable tool to bring campaign and performance data into Alli from Snapchat, has an upgrade. Due to an increase in data needed from Snapchat, we've developed a second Snapchat datasource called "Snapchat Structure." 

This new datasource imports campaign-related data like campaign names, ad squads, and ad names, while the original “Snapchat” datasource continues to handle performance metrics such as impressions, clicks, and conversions. 

To maximize your Snapchat data integration within Alli, we recommend using both the Snapchat and Snapchat Structure datasources. Read the documentation about setting up the Snapchat Structure datasource to ensure complete, clean data within Alli.

New Salesforce Datasource

Salesforce is a comprehensive customer relationship management (CRM) platform that empowers marketers to effectively manage customer data, streamline communication, and drive personalized marketing campaigns.

Alli has a new “Salesforce” datasource to connect to Salesforce through a direct API!

With the API connection in place, you can now pull in clean, complete data from Salesforce into Alli automatically and leverage that data for management and reporting.

Check out the documentation on the Salesforce datasource to get started.

For help with either of these new datasources, you can also reach out to the Alli Service Desk through the question mark button in the top right corner of Alli.

Hello Alli users! Alli Updates is a new feature that lets the Alli team drop you messages in the platform.

These communications will include things like newly-released features, enhancements to the platform, and updates to our support services. 

Click the expand box next to "Alli Updates" above to see your announcements landing page, where you can go to see all the messages ever sent.

You can also drop comments on these messages below or react with an emoji to give the Alli team your direct feedback. 

Thank you!