We’ve launched two powerful dashboards to help you track competitor spend and real-world foot traffic trends with ease.

What’s New?

Placer Data Dashboard – Now you can analyze weekly DMA-level foot traffic data for 152 brands and compare client data against real-world movement trends.

📊  What’s inside the dashboard?

• DMA Map – Track foot traffic changes for clients & competitors (WoW & YoY).
• Rolling 7-Day Avg. – Compare client & competitor traffic trends over time.
• Demographics & Indices – See how DMA make-up differs from national trends.
• Campaign Impact Analysis – Measure how offers & campaigns influence visits.

Check it out in Playground: View Dashboard

Pathmatics Competitor Spend Dashboard – Now you can quickly analyze competitor advertising spend and impressions across key platforms like Facebook, Instagram, TikTok, and YouTube—all in one dashboard!

📊  What’s inside the dashboard?

• Platform Breakdown – See where competitors allocate their media budgets
• Share of Voice – Understand how your client & competitors compare in the digital ad space
• Trend Insights – Track ad spend shifts & creative strategies over time

Check it out in Playground: View Dashboard

Interested in diving in for your brand? Request your Placer or Pathmatics dashboard here!

Big news for Creative Insights fans—YouTube and Pinterest are officially in the mix! You asked for it, and we made it happen. 

This has been one of the most-requested expansions, and we’re thrilled to roll it out. 

- YouTube → Backfilled up to Nov 1, 2024 for all clients, with even more historical data in the works.
- Pinterest → Just log in with your authorized account in the settings page, and you're good to go!

All assets will populate in Creative Insights daily, with all features and functionality automatically available—no extra setup needed, just powerful insights at your fingertips.

We hope you enjoyed last week's showcase of all the exciting new developments on the Alli Platform! If you missed it, don’t worry—check out the attached video to catch up. Now that you've had some time to absorb the updates, here’s how to get started:

✨ Creative Scorecard – Get a holistic view of your creative performance across campaigns and platforms. With Relative KPI Scores, see which creative elements drive results—just like Shake Shack, which boosted CTR by 10% after testing audio callouts. Explore the new Scorecard today in Alli and start optimizing!

🚀 Alli Marketplace + Shipyard – We’re combining two powerhouse tools to enhance workflow automation. This update brings:

• 150+ templates & 60+ vendor integrations
• Easy to use & intuitive drag-and-drop workflow building
• Secure, self-serve credential management
  Full rollout is coming in April—stay tuned!

📊 Cross-Channel Data Now in Alli Explorer – Your cross-channel marketing data isn’t just for dashboards anymore—it’s now available in Alli Data Explorer for faster, more flexible analysis. This same consolidated, contextualized data that powers your dashboards can now be explored more dynamically, making it easier to dig deeper, customize reports, and generate insights on demand.

• Live now for 20 clients—check your client’s Alli Data Explorer today to start leveraging this upgrade!
• If you don’t see it yet, work with your analytics partners to expedite access for your clients.

Let us know what you think, and as always, drop any feedback!

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Big updates are coming your way! Join us on February 20th for an exciting All Hands meeting featuring a showcase of recent progress and updates across Alli’s tools, including:

🌟 Creative Scorecard – Actionable, data-driven recommendations to proactively optimize creative performance.

🎉  Alli Marketplace – A look at upcoming changes that will enhance workflow automation.

📊 Cross-Channel Reporting – A unified data store for seamless reporting and deeper insights.

After the showcase, join us for our first-ever Alli Tech & Treats event! Representatives from the Tech Teams will be on-site to facilitate engaging discussions, share live demonstrations, and answer your burning questions—all while you enjoy some delicious treats.

Tech & Treats Schedule:

• Austin: 1 PM – 2 PM CT
• Fort Worth: 1 PM – 2 PM CT
• Dallas: 4 PM – 5 PM CT
• New York: 2 PM – 3 PM ET

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!

✨ Alli Data Library (ADL) is now Certified Datasources! ✨

We’ve rebranded Alli Data Library (ADL) to Certified Datasources to better reflect its enhanced functionality as a single source of truth for reliable, cross-channel data. 🔥

🚀 What’s Changing?

• Just the name! All features and capabilities remain the same.
• You can still access everything through Data Explorer.

This update makes it even clearer that these datasources are vetted, standardized, and ready to power your insights.

.🔗 Learn more here: Certified Datasources

Got questions? Drop them in #alli-data and start exploring Certified Datasources today!

✨ Unified Authorization for Facebook & Snapchat Datasources! ✨

We’ve streamlined the way you authorize your Facebook (Meta) and Snapchat datasources! 🎉 Both now use the same unified authorization method as Google datasources.

What’s New?

• A simplified reauthorization process for consistent ease of use.
• Migration is required for existing datasources—just click the gear button next to your authorization and hit "Reauthorize."

Benefits:
This update improves efficiency and keeps your accounts securely connected without the hassle of multiple methods.

Need help?
Reach out in the #alli-data Slack channel for support.

✨ New Datasources Alert! ✨

We’re excited to announce the launch of three new datasources in Alli! 🚀 These additions expand your reporting capabilities and streamline data integration for your campaigns.

Here’s what’s new:

• Partnerize: Automate reporting for your affiliate marketing campaigns. Learn more here.
• ShopMy: Track performance and insights for your influencer-driven commerce campaigns. Get the details here.
• Teads: Access automated insights for your Teads campaigns, making native advertising reporting easier than ever. Full info here.

Why it matters:
These datasources save time, reduce manual work, and provide deeper insights into your performance data across platforms.

Start exploring these new datasources today! Questions? Ping the #alli-data Slack channel for help.

Check out the full January 2025 Release Notes for more datasource-related updates! 🔗 Read here.

We’ve rolled out several exciting updates to make exploring and reporting on your data faster and more flexible:

📆 Smarter Date Selections

• Use relative date ranges (e.g., “Today - X Days” or “Previous 7 Days”) to keep your reports dynamic and always up-to-date.
• Enjoy a streamlined calendar picker for quick custom date selections.
• Learn how to get started here 

🔎 Advanced Filtering Logic

• Combine AND and OR conditions for more granular and flexible filtering.
• Easily group and manage complex filters to tailor your reports exactly as needed.
• Learn how to get started here

📤 Faster Exports

• Export Without Saving: Now, you can export reports directly without needing to save them first. Perfect for quick data pulls on the fly!

These improvements are designed to save time, simplify workflows, and make data exploration a breeze. 🎢 

Try out these features today and let us know how they’re working for you in the #alli-data-explorer channel!

It’s December 17th, and the year’s not over yet—but Alli’s already got some big wins to celebrate!

🌐 Alli by the Numbers

This year, Alli powered incredible outcomes:

• 1,333 unique visitors dove into Alli, with October setting a record with 750 users in a single month! 🗓️
• 23,658 datasources set up, driving 19.2 million executions and processing over 122.6 billion rows of data. 📊
• 1,274 Audience Plans and 1,415 Personas created in Audience Planner to connect campaigns to the right people. 🎯
• 343 unique accounts explored Creative Insights, averaging over 1,000 views per month—plus new features like Creative Scorecard and platform support for TikTok and Snapchat. 🛠️
• 4.8k PMax versions rotated across 20 clients, supporting 600+ campaigns and promos. 💥
• 2.5k FB bid modifier executions, applying 24.5k bid modifiers for optimized bidding. 📈
• 332k+ negative actions implemented across Bing and Google Ads to exclude poor performers and irrelevant placements—saving spend and boosting performance.

Alli wasn’t just a tool—it was the engine driving success across teams and campaigns.

☕ Caffeinated Creativity

Behind every breakthrough was a perfectly created cup:

• 53,815 drinks fueled our brilliance, from Iced Lattes (9,178) and Regular Lattes (8,662) to chai tea lattes, iced teas, and the occasional s’mores latte. A menu as diverse as our ideas! ☕🔥
• Dallas brewed up the most with 40,058 orders, followed by Fort Worth (7,867) and Austin (5,891).

2024 was powered by innovation, collaboration, and just the right amount of caffeine. Here’s to closing the year strong and making 2025 even better! 🎉✨

⚡ NEW: TikTok for Creative Insights⚡

By popular demand, TikTok has arrived! Now, alongside Meta, Campaign Manager, and Snapchat, you can access insights for your creative assets live on TikTok. Analyze performance trends, refine creative strategy, and maximize your TikTok presence across clients.Ready to dive in? Head to the settings page in Creative Insights to add your TikTok credentials so we can start importing data for your client right away! 

✨ PMax Version Fixes Made Easier✨

We listened to your feedback—fixing errors in scheduled versions was too time-consuming, whether you had to edit in Google Ads and have assets fall out of sync between platforms, or deal with the complex process of duplicating and rescheduling in Alli PMax. So, we made it easier!

Now, if an error occurs (like an inactive YouTube link during asset rotation), you can make the necessary fixes directly in Alli PMax and resync. This improvement is designed to handle errors smoothly, without impacting live versions, so you can so you can get on with your day knowing your assets are running exactly as planned.

⚡ Alli Products Import Speed Kaizen! ⚡

Thanks to the relentless improvement mindset from CD & Jim, Alli Products feed imports got a speed boost, and are now up to 50% faster in some places! This optimization allows us to dive into improving and deploying feeds more quickly, utilizing the Structure Data

We’re thrilled to introduce the Alli Creative Scorecard, designed to enhance your video ad strategies by evaluating adherence to industry best practices based on the ABCD Framework.

What’s New?

• Comprehensive Scoring: Every video ad is scored across four key categories: Attract, Brand, Connect, and Direct.
• Detailed Insights: View overall scores and individual attribute ratings in the Ad Details section of Creative Insights.
• Automatic Labeling: Our ML algorithms label videos with 15-23 key attributes, streamlining the review process against industry best practices.

Why You’ll Love It:

• Effortless Optimization: Save time and enhance ad performance by automatically checking your videos against best practice playbooks.
• Actionable Recommendations: Identify strengths and improvement areas to boost campaign effectiveness.
• Strategic Impact: Inform creative conceptualizing and presentations with data-driven insights.

To explore the new feature, simply go to the Creative tab and click on any video ad to access its ad details page. Look for the “Alli Scorecard” tab!