Creative Insights Update: Smarter, Data-Driven Scorecard Recommendations
We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.
🔎 What’s New?
✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.
🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.
❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.
📈 What’s Working – Features that are already optimized and should be maintained to keep driving strong results.
👌 Everything else? No action needed.
❓ Why It Matters
Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.
Check it out in Creative Insights today!