Your path to becoming an Alli pro is officially here! Whether you’re just starting or already tackled Foundations back in February, now’s the time to complete the set.

✅ All 5 certification courses are live in Workday, and anything you completed from Part 1 is already recorded.
 📅 Deadline: May 31 – This is a PMG H1 OKR and a key step in making sure we all feel confident advocating for one of our biggest differentiators.

📺 Check out your office TV screens each Monday to see how completion is tracking by location - word on the street is Fort Worth is winning with 32% completion but with a month left its any office's game!

Have questions? Hop into the Hub for full details and reach out with questions in #alli and we’ll get you sorted. Let’s hit that 100% mark together!

📊 New Alli Certified Datasource: Dynamic+ Creative Performance!

A new Alli Certified Datasource for Dynamic+ creative performance is now live for JSX, Kohler, and Charter.

This datasource lets teams analyze creative performance at the Dynamic+ template and variant level, making it easier to compare different variations and see what’s driving results. Plus, since it’s built on Certified Datasources, you can also slice the data by geo, funnel stage, marketing objective, and more—all with the reliability of cross-channel, clean data.

Looking to learn more about Certified Datasources? Check out the documentation!

👥  Audience Planner - Two great updates just landed!

1. Spain Support 🇪‍🇸 

You can now build personas for Spain with audience targeting across Meta, Snap, TikTok, and YouTube—complete with reach estimates for all four platforms.

2. Gender Targeting for Youtube available across all countries 

Gender is now available as a targeting option for YouTube, giving you more control when sizing audiences using gender based targeting options i.e. you can now see how genders affect your overall reach, views and impressions for different budgets using the reach curve for Youtube.

🚀 We're excited to announce a new update for Social Ad Bloat! 

Ad Bloat V2 introduces a new feature that will help increase the productivity of social teams: you can now pause flagged ads directly from the Google Sheet via integration with Social Consolidation! Just make sure that Social Consolidation and Ad Bloat are the using the same Google Sheet and you can click "Approved?" to pause an ad. 

New to Ad Bloat? Learn more through the documentation here.

For any further questions, you can reach out in #alli-marketplace and tag `@support-alli-solutions` for assistance

🌍 Audience Planner Goes Global! 🌍

We’re expanding your reach—Audience Planner now supports Meta, Snap, TikTok, and YouTube across Canada, the UK, France, and Germany! 

This marks a major step in our global expansion, giving you the power to plan campaigns in key international markets with the same depth and precision you expect in the US.

What’s New:

- Build personas in Canada, the UK, France, and Germany

- Get real-time estimates for reach, views, and impressions across all supported platforms

- No added steps—just pick your market and go

Whether you're scaling globally or launching locally, Audience Planner now meets you where your audiences are. 

Start planning across borders today! Also add requests for additional countries by submitting them as ideas here

Big news—YouTube has officially joined Audience Planner!  

You can now access reach, views, and impressions estimates for your personas, helping you understand how your budget correlates with audience exposure on YouTube.

 Key Highlights:

• Instantly see estimated reach, views, and impressions for YouTube.
• Audience Planner will fetch the most relevant Affinity and In-Market Audience Segments for you
• No authentication required—just select YouTube within any persona and get real-time insights!
   

Get Insights on how different device types(Mobile, Desktop, CTV & Tablet) affect your reach. Ready to explore YouTube in Audience Planner (create a new persona)? Dive in now and optimize your audience strategy with more precision than ever! 

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Great news—Reddit has officially joined Creative Insights!

Ads from Reddit will now start populating in CI daily, unlocking new insights for your campaigns.

To get started, log in and authenticate your Reddit token in the settings page. Once authenticated, all CI features will automatically be available for Reddit ads—no extra setup needed! Jump in now to connect your account and start exploring Reddit creative insights!

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• The full certification is available here in the Workday LMS (you will also see a notification in your inbox) and can be completed at your own pace
• Full certification includes 5 courses; Alli Foundations (launched in February), and 4 additional courses centered on Alli’s core capabilities
• Anything you’ve already completed from the Alli Foundations course will be recorded and you are ready to get started on Part 2!
• Remember, it’s tied to a PMG H1 OKR, so be sure to complete it by the deadline of May 31st so we can all work together to drive better outcomes.

We’ve launched two powerful dashboards to help you track competitor spend and real-world foot traffic trends with ease.

What’s New?

Placer Data Dashboard – Now you can analyze weekly DMA-level foot traffic data for 152 brands and compare client data against real-world movement trends.

📊  What’s inside the dashboard?

• DMA Map – Track foot traffic changes for clients & competitors (WoW & YoY).
• Rolling 7-Day Avg. – Compare client & competitor traffic trends over time.
• Demographics & Indices – See how DMA make-up differs from national trends.
• Campaign Impact Analysis – Measure how offers & campaigns influence visits.

Check it out in Playground: View Dashboard

Pathmatics Competitor Spend Dashboard – Now you can quickly analyze competitor advertising spend and impressions across key platforms like Facebook, Instagram, TikTok, and YouTube—all in one dashboard!

📊  What’s inside the dashboard?

• Platform Breakdown – See where competitors allocate their media budgets
• Share of Voice – Understand how your client & competitors compare in the digital ad space
• Trend Insights – Track ad spend shifts & creative strategies over time

Check it out in Playground: View Dashboard

Interested in diving in for your brand? Request your Placer or Pathmatics dashboard here!

We’ve reimagined Explorer to make analyzing your data seamless and more powerful than ever. 

Here’s what’s new:  

- Auto Preview → No more clicking Preview—your data view updates as you explore.

- Ask Alli, Now Integrated → Our AI assistant lives in the side panel, ready to generate reports on demand without disrupting your workflow.

- More Relevant Insights → Ask Alli now understands your data view, delivering more relevant results as you explore.

- Speed Boost → We’ve made backend improvements to ensure faster results, helping you get insights without the wait.

Start exploring today!

Big news for Creative Insights fans—YouTube and Pinterest are officially in the mix! You asked for it, and we made it happen. 

This has been one of the most-requested expansions, and we’re thrilled to roll it out. 

- YouTube → Backfilled up to Nov 1, 2024 for all clients, with even more historical data in the works.
- Pinterest → Just log in with your authorized account in the settings page, and you're good to go!

All assets will populate in Creative Insights daily, with all features and functionality automatically available—no extra setup needed, just powerful insights at your fingertips.

We hope you enjoyed last week's showcase of all the exciting new developments on the Alli Platform! If you missed it, don’t worry—check out the attached video to catch up. Now that you've had some time to absorb the updates, here’s how to get started:

✨ Creative Scorecard – Get a holistic view of your creative performance across campaigns and platforms. With Relative KPI Scores, see which creative elements drive results—just like Shake Shack, which boosted CTR by 10% after testing audio callouts. Explore the new Scorecard today in Alli and start optimizing!

🚀 Alli Marketplace + Shipyard – We’re combining two powerhouse tools to enhance workflow automation. This update brings:

• 150+ templates & 60+ vendor integrations
• Easy to use & intuitive drag-and-drop workflow building
• Secure, self-serve credential management
  Full rollout is coming in April—stay tuned!

📊 Cross-Channel Data Now in Alli Explorer – Your cross-channel marketing data isn’t just for dashboards anymore—it’s now available in Alli Data Explorer for faster, more flexible analysis. This same consolidated, contextualized data that powers your dashboards can now be explored more dynamically, making it easier to dig deeper, customize reports, and generate insights on demand.

• Live now for 20 clients—check your client’s Alli Data Explorer today to start leveraging this upgrade!
• If you don’t see it yet, work with your analytics partners to expedite access for your clients.

Let us know what you think, and as always, drop any feedback!

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Big updates are coming your way! Join us on February 20th for an exciting All Hands meeting featuring a showcase of recent progress and updates across Alli’s tools, including:

🌟 Creative Scorecard – Actionable, data-driven recommendations to proactively optimize creative performance.

🎉  Alli Marketplace – A look at upcoming changes that will enhance workflow automation.

📊 Cross-Channel Reporting – A unified data store for seamless reporting and deeper insights.

After the showcase, join us for our first-ever Alli Tech & Treats event! Representatives from the Tech Teams will be on-site to facilitate engaging discussions, share live demonstrations, and answer your burning questions—all while you enjoy some delicious treats.

Tech & Treats Schedule:

• Austin: 1 PM – 2 PM CT
• Fort Worth: 1 PM – 2 PM CT
• Dallas: 4 PM – 5 PM CT
• New York: 2 PM – 3 PM ET

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!