We’re excited to announce the launch of our Amazon Ads integration within Alli Audience Planner, designed to streamline how you discover, explore, and activate audience segments on Amazon DSP. With this powerful integration, your audience planning process just got faster, more comprehensive, and more actionable.

Why This Matters To You

1. All Relevant Audience Segments in One View: Say goodbye to the tedious process of searching for individual audience segments! Now, you’ll have access to the most relevant Amazon audience segments in a single, consolidated view. Instantly browse curated audience segments tailored to fit your brand’s goals and avoid the hassle of navigating through countless options.
2. Deep Audience Insights at Your Fingertips: Each audience segment comes to life with enriched insights! By clicking on the “View Insights” button, you can dig deeper into each persona’s demographic profile, Prime Video viewership, and shopping habits on Amazon.
   1. Demographics: Understand age, gender, income, and other demographic insights that align with your brand’s target audience.
   2. Prime Video Viewership: Discover entertainment preferences of your audience—from favorite actors and directors to genres, series, and movies that resonate with them.
   3. Shopping Insights: Uncover the products this audience is most likely to explore and buy on Amazon, giving you a clearer view into their buying behavior and preferences.
3. Quick Copy-Paste Activation for Amazon DSP: Activating your selected audiences on Amazon DSP is now a seamless experience. Each audience insight drawer includes a unique audience ID that you can copy directly. Simply paste it into the Amazon DSP, and the selected audience segment will instantly populate—making it easier than ever to take action on your insights.With this integration, Alli Audience Planner empowers you to make smarter, data-driven decisions with Amazon Ads, connecting you directly to actionable audience insights and reducing friction in the path to activation. 
   

Ready to elevate your Amazon DSP campaigns with precision and speed? Dive into our new Amazon Ads integration today and experience the future of audience planning!

TikTok's rise has made it a priority for brands seeking engagement on rapidly growing platforms. In this era of data protection, secure audience targeting is crucial, and that's where Alli Audiences comes into play.

Alli Audiences provides a secure solution to store, segment, and seamlessly deliver your audience lists to various platforms. We're thrilled to announce that Alli Audiences now supports TikTok, joining a roster that includes Google, Facebook, Twitter, Amazon S3, Snapchat, LinkedIn, and the Trade Desk.

With TikTok as our latest platform, you can:

• Authenticate your TikTok account for audience delivery to TikTok business accounts you have access to.
• Send your audiences to TikTok for precise campaign targeting within the platform.

Alli is establishing a competitive advantage in managing and analyzing TikTok campaigns. With TikTok datasources integrated into Alli Data, you can collect comprehensive and actionable data to make informed campaign decisions. With this new feature, you can refine your audience lists based on data, enhancing targeting precision and campaign performance on TikTok.

Power your TikTok marketing efforts with Alli, streamlining audience management to simplify campaign management. Read the documentation to learn how to send audiences directly to TikTok. 

For help with Alli Audiences, you can also reach out to the Alli Service Desk through the question mark button in the top right corner of Alli.