Alli Team @ PMG Alli Announcements logo
Back to Homepage

Alli Announcements

Get the most out of Alli. Learn more about newly shipped features, product updates, and support upgrades.

Subscribe to Updates

Labels

  • All Posts
  • Dashboards
  • Reporting
  • Data Library
  • Datasources
  • Audiences
  • Audience Shifts
  • Creative
  • Actions
  • Products
  • Marketplace + Apps
  • Alerts
  • Bidding
  • Search Automation
  • SEM
  • Social
  • Client Strategy
  • SEO
  • Programmatic
  • Brand
  • Alli Data
  • Alli Actions
  • Alli Insights
  • Alli Central
  • Announcement
  • Email
  • PMG
  • EXT

Jump to Month

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • November 2022
  • October 2022
  • July 2022
  • April 2022
  • March 2022
  • November 2021
  • October 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
Release notes byAnnounceKit

Create yours, for free!

CreativeSocialClient StrategyProgrammaticBrandAlli InsightsPMG
4 weeks ago

Creative Labs is Now Live in Creative Insights!

We’ve just launched Creative Labs, a powerful new tool that lets you test and score ad concepts before they go live. Whether you’re validating early ideas or making final tweaks, Creative Labs brings data directly into the creative process—right when it matters most.


💡 Why it matters:

  • Move upstream: Bring PMG into the creative conversation earlier
  • Guide what gets made: Use data to influence creative decisions before launch
  • Strengthen collaboration: Align media, strategy, and creative through shared insights

🛠 How to use it:

  • Upload video files directly from your computer—no need to wait for ads to run
  • Select filters to define your comparison set (e.g. platform, objective, format)—this helps the tool benchmark your ad against relevant peers
  • Get recommendations powered by Creative Scorecard best practices and real performance data
  • See what’s working (and what’s not) across similar creatives, so you can refine with confidence

🎯 Use cases:

  • Pressure-test early creative concepts before pitching or production
  • QA assets before launch to catch issues early
  • Guide campaign decisions when choosing between multiple variants
  • Deliver strategic, data-backed creative recommendations at any stage

Go to Creative Labs today and start learning how to influence creative strategy



Avatar of authorDiego Pozo