Update to Snapchat Datasources

The Snapchat datasource, a valuable tool to bring campaign and performance data into Alli from Snapchat, has an upgrade. Due to an increase in data needed from Snapchat, we've developed a second Snapchat datasource called "Snapchat Structure." 

This new datasource imports campaign-related data like campaign names, ad squads, and ad names, while the original “Snapchat” datasource continues to handle performance metrics such as impressions, clicks, and conversions. 

To maximize your Snapchat data integration within Alli, we recommend using both the Snapchat and Snapchat Structure datasources. Read the documentation about setting up the Snapchat Structure datasource to ensure complete, clean data within Alli.

New Salesforce Datasource

Salesforce is a comprehensive customer relationship management (CRM) platform that empowers marketers to effectively manage customer data, streamline communication, and drive personalized marketing campaigns.

Alli has a new “Salesforce” datasource to connect to Salesforce through a direct API!

With the API connection in place, you can now pull in clean, complete data from Salesforce into Alli automatically and leverage that data for management and reporting.

Check out the documentation on the Salesforce datasource to get started.

For help with either of these new datasources, you can also reach out to the Alli Service Desk through the question mark button in the top right corner of Alli.