Save Filters for Creative Insights

You can now save and share your filters on Creative Insights views to revisit or send to others. Filter by ad names, format type (video or static), spend or impression levels, and more then save that filter to visit again later or share with your clients and team. Check out this video to see it in action!

Pmax Gets a Major Upgrade–Live Statuses

We've revamped the Alli Pmax feature to make managing Google Performance Max campaigns even easier for search teams. Here’s what’s new:

• Live Updates: Direct feedback from Google Ads on your campaign status—know instantly if your asset rotations are successful, in progress, or face issues.
• Simplified Statuses: With visual tags for 'In Progress', 'Errored', and 'Live + Completed with Errors', you can quickly understand your campaign's state at a glance. No more guesswork or double-checking in Google Ads.
• Enhanced Visibility and Stability: Our streamlined process offers complete transparency, showing you real-time statuses and immediate error notifications. Additionally, we’ve made some backend improvements to improve the speed and stability of the feature.
• No Extra Steps: These improvements come with no additional setup required. All version rotations moving forward will automatically have a live status.

This upgrade means less time on QA and more on optimization, making your campaign management smoother and more efficient. Enjoy the new, hassle-free way to manage your Google Performance Max campaigns!

Refresh Creative to Fix Any Video Glitches

Have you been testing out the new video analytics in Creative Insights and saw something was off? Maybe the view rate chart is not displaying correctly? 

Easy fix! Click the “Refresh Creative” button underneath the asset to correct any errors. 

Brand Safety Alerts Update

The team has made some upgrades to “theTradeDesk - Brand Safety Alerts” that launched last month. The alerts help programmatic teams QA campaigns that have been set up to go live, with alerts to catch any issues. These alerts will notify teams that a certain setting is not applied as expected so users can go check their campaigns in theTradeDesk.

The latest upgrades include, 

• Refining Alert Relevance: We’re now excluding alerts for archived campaigns and ad groups, ensuring you only get notified about current issues for live and upcoming campaigns.
• Customizable Alert Preferences: You now have the power to disable alerts for blocklists, tailoring the notifications to your needs.
• KOA Column Addition: Alerts now include a KOA column, indicating if a campaign uses the KOA optimization tool, giving you additional insights for better decision-making.

To learn more about Brand Safety Alerts for theTradeDesk, read through the setup guide here.