With the latest updates, Alli is safer, speedier and smarter than before! 

Safe Preview of PII Files in Alli Cloud Storage

It's now possible to preview the Content of PII files on Cloud Storage. The PII info will be masked, but the rest will be readable. This will help teams troubleshoot and double-check PII files coming from Alli Cloud Storage more easily. The Alli Cloud Storage system is the safest way to manage and transfer PII files, especially when handling private or sensitive customer data. 

You can learn more about Alli Cloud Storage and safeguarding PII files for upload into Alli by reading through this info guide. If you haven’t started using Alli Cloud Storage (or Alli Audiences, a common feature that utilizes PII data)  for your client yet, you can get started easily with help from the Alli Service Desk!

Pmax Update for Smoother Ad Management

A reminder to our teams running PMax campaigns with Alli, we rolled out an update just before Holiday to improve how the PMax tool handles ad swaps, making our system more efficient and reducing overload issues. 

Here's the quick rundown:

• Batched Requests: We’ve implemented a batched system. This means we organize and send requests in groups, reducing server stress and Google API issues.
• Short Delays Possible: Expect some minor waiting times, likely around 5 minutes to an hour, especially during busy periods like around midnight. This helps ensure smoother updates without hitting Google's restrictions.
• Why It Matters: By batching of API calls (requests to Google Ads) continuously and automatically in the background, a little patience means more reliable ad version updates and a smoother experience overall with no disruptions!

We're working hard to minimize delays! By continuously improving, we aim to keep your experience with the Pmax tool as seamless as possible.

If you’d like to get started using the PMax tool in Alli for your clients, you can check out this setup guide. 

New Brand Safety Alerts for the Trade Desk help progo teams with QA

We're excited to announce the launch of a new app in our marketing software platform: "TheTradeDesk - Brand Safety Alerts," available on the Alli Marketplace. Designed to streamline and enhance the QA process for programmatic campaigns, this innovative tool is a game-changer for media teams using TheTradeDesk platform.

What does it do?

• Automated Campaign Analysis: Checks both active and upcoming campaigns under any advertiser to align with setup requirements.
• Critical Parameter Checks: Ensures compliance with key parameters such as Block List application, Private Market Only settings, Display Viewability thresholds, and Brand Safety measures.
• Time-Saving and Error Reduction: Automates routine checks, saving valuable time and reducing human errors.
• Holiday Campaign Support: Offers vital assistance during high-impact periods like Holiday, ensuring your campaigns are always up to standard.
• User-Friendly Reports: Provides concise, easy-to-read summaries for quick analysis and decision-making.

Use the new programmatic campaign alert "TheTradeDesk - Brand Safety Alerts" to automate your workflows, avoid manually checking campaigns in theTradeDesk platform, and ensure your campaigns perform at their best. 

Available now on the Alli App Marketplace. If your team is interested in setting up the alert, you can submit a request using the Alli Service Desk today! 

Google Custom Match Uploader and Alli Audiences

The Alli Audiences tool is getting an upgrade for one of the deployment platforms, Google’s Custom Match Uploader (CMU). With this latest upgrade, two Google platform options will no longer be available to send your audiences: Adwords and ADX Buyer. Adwords has been made available via the Google Ads deployment and ADX Buyer has been retired and no longer supported by Google. No action is required but please be aware of these changes to the Google CMU deployment. Please reach out to the Alli Service Desk for help with workarounds or migration if you are trying to use the Google CMU deployment type.