🚀 We're excited to announce a new update for Social Ad Bloat! 

Ad Bloat V2 introduces a new feature that will help increase the productivity of social teams: you can now pause flagged ads directly from the Google Sheet via integration with Social Consolidation! Just make sure that Social Consolidation and Ad Bloat are the using the same Google Sheet and you can click "Approved?" to pause an ad. 

New to Ad Bloat? Learn more through the documentation here.

For any further questions, you can reach out in #alli-marketplace and tag `@support-alli-solutions` for assistance

🌍 Audience Planner Goes Global! 🌍

We’re expanding your reach—Audience Planner now supports Meta, Snap, TikTok, and YouTube across Canada, the UK, France, and Germany! 

This marks a major step in our global expansion, giving you the power to plan campaigns in key international markets with the same depth and precision you expect in the US.

What’s New:

- Build personas in Canada, the UK, France, and Germany

- Get real-time estimates for reach, views, and impressions across all supported platforms

- No added steps—just pick your market and go

Whether you're scaling globally or launching locally, Audience Planner now meets you where your audiences are. 

Start planning across borders today! Also add requests for additional countries by submitting them as ideas here

Big news—YouTube has officially joined Audience Planner!  

You can now access reach, views, and impressions estimates for your personas, helping you understand how your budget correlates with audience exposure on YouTube.

 Key Highlights:

• Instantly see estimated reach, views, and impressions for YouTube.
• Audience Planner will fetch the most relevant Affinity and In-Market Audience Segments for you
• No authentication required—just select YouTube within any persona and get real-time insights!
   

Get Insights on how different device types(Mobile, Desktop, CTV & Tablet) affect your reach. Ready to explore YouTube in Audience Planner (create a new persona)? Dive in now and optimize your audience strategy with more precision than ever! 

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Great news—Reddit has officially joined Creative Insights!

Ads from Reddit will now start populating in CI daily, unlocking new insights for your campaigns.

To get started, log in and authenticate your Reddit token in the settings page. Once authenticated, all CI features will automatically be available for Reddit ads—no extra setup needed! Jump in now to connect your account and start exploring Reddit creative insights!

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• The full certification is available here in the Workday LMS (you will also see a notification in your inbox) and can be completed at your own pace
• Full certification includes 5 courses; Alli Foundations (launched in February), and 4 additional courses centered on Alli’s core capabilities
• Anything you’ve already completed from the Alli Foundations course will be recorded and you are ready to get started on Part 2!
• Remember, it’s tied to a PMG H1 OKR, so be sure to complete it by the deadline of May 31st so we can all work together to drive better outcomes.

We’ve launched two powerful dashboards to help you track competitor spend and real-world foot traffic trends with ease.

What’s New?

Placer Data Dashboard – Now you can analyze weekly DMA-level foot traffic data for 152 brands and compare client data against real-world movement trends.

📊  What’s inside the dashboard?

• DMA Map – Track foot traffic changes for clients & competitors (WoW & YoY).
• Rolling 7-Day Avg. – Compare client & competitor traffic trends over time.
• Demographics & Indices – See how DMA make-up differs from national trends.
• Campaign Impact Analysis – Measure how offers & campaigns influence visits.

Check it out in Playground: View Dashboard

Pathmatics Competitor Spend Dashboard – Now you can quickly analyze competitor advertising spend and impressions across key platforms like Facebook, Instagram, TikTok, and YouTube—all in one dashboard!

📊  What’s inside the dashboard?

• Platform Breakdown – See where competitors allocate their media budgets
• Share of Voice – Understand how your client & competitors compare in the digital ad space
• Trend Insights – Track ad spend shifts & creative strategies over time

Check it out in Playground: View Dashboard

Interested in diving in for your brand? Request your Placer or Pathmatics dashboard here!

We’ve reimagined Explorer to make analyzing your data seamless and more powerful than ever. 

Here’s what’s new:  

- Auto Preview → No more clicking Preview—your data view updates as you explore.

- Ask Alli, Now Integrated → Our AI assistant lives in the side panel, ready to generate reports on demand without disrupting your workflow.

- More Relevant Insights → Ask Alli now understands your data view, delivering more relevant results as you explore.

- Speed Boost → We’ve made backend improvements to ensure faster results, helping you get insights without the wait.

Start exploring today!

Big news for Creative Insights fans—YouTube and Pinterest are officially in the mix! You asked for it, and we made it happen. 

This has been one of the most-requested expansions, and we’re thrilled to roll it out. 

- YouTube → Backfilled up to Nov 1, 2024 for all clients, with even more historical data in the works.
- Pinterest → Just log in with your authorized account in the settings page, and you're good to go!

All assets will populate in Creative Insights daily, with all features and functionality automatically available—no extra setup needed, just powerful insights at your fingertips.

We hope you enjoyed last week's showcase of all the exciting new developments on the Alli Platform! If you missed it, don’t worry—check out the attached video to catch up. Now that you've had some time to absorb the updates, here’s how to get started:

✨ Creative Scorecard – Get a holistic view of your creative performance across campaigns and platforms. With Relative KPI Scores, see which creative elements drive results—just like Shake Shack, which boosted CTR by 10% after testing audio callouts. Explore the new Scorecard today in Alli and start optimizing!

🚀 Alli Marketplace + Shipyard – We’re combining two powerhouse tools to enhance workflow automation. This update brings:

• 150+ templates & 60+ vendor integrations
• Easy to use & intuitive drag-and-drop workflow building
• Secure, self-serve credential management
  Full rollout is coming in April—stay tuned!

📊 Cross-Channel Data Now in Alli Explorer – Your cross-channel marketing data isn’t just for dashboards anymore—it’s now available in Alli Data Explorer for faster, more flexible analysis. This same consolidated, contextualized data that powers your dashboards can now be explored more dynamically, making it easier to dig deeper, customize reports, and generate insights on demand.

• Live now for 20 clients—check your client’s Alli Data Explorer today to start leveraging this upgrade!
• If you don’t see it yet, work with your analytics partners to expedite access for your clients.

Let us know what you think, and as always, drop any feedback!

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Big updates are coming your way! Join us on February 20th for an exciting All Hands meeting featuring a showcase of recent progress and updates across Alli’s tools, including:

🌟 Creative Scorecard – Actionable, data-driven recommendations to proactively optimize creative performance.

🎉  Alli Marketplace – A look at upcoming changes that will enhance workflow automation.

📊 Cross-Channel Reporting – A unified data store for seamless reporting and deeper insights.

After the showcase, join us for our first-ever Alli Tech & Treats event! Representatives from the Tech Teams will be on-site to facilitate engaging discussions, share live demonstrations, and answer your burning questions—all while you enjoy some delicious treats.

Tech & Treats Schedule:

• Austin: 1 PM – 2 PM CT
• Fort Worth: 1 PM – 2 PM CT
• Dallas: 4 PM – 5 PM CT
• New York: 2 PM – 3 PM ET

We’re taking the Creative Scorecard to the next level! Instead of relying solely on best practices, our recommendations are now backed by performance data—helping you focus on what actually drives results.

🔎 What’s New?

✅ Performance Deep Dive – Compare average performance with vs. without a feature to see real impact.

🔆 Highlighted Features – We now flag the top creative opportunities where adjustments could lead to better results, as well as features that are already working well.

❗ Areas for Improvement – Features that aren’t being fully utilized or are overused based on how they impact performance. These are your biggest creative opportunities.

📈  What’s Working – Features that are already optimized and should be maintained to keep driving strong results.

👌  Everything else? No action needed.

❓ Why It Matters

Instead of applying best practices blindly, you now get clear, performance-driven recommendations that tell you where to adjust creative execution and where to double down on what works.

Check it out in Creative Insights today!

We’re excited to announce the launch of Social Ad Bloat, a powerful new marketplace app that will boost the productivity of social teams!🔅 

Give Social Ad Bloat a prompt that describes how you define underperforming ads, and it will use AI to scope them out for you and output its recommendations to a Google Sheet. After entering the prompt once, set the app to run on a schedule, and you will instantly have all of your underperforming ads flagged every time you need them! ⚡ 

It works with platform data as well as data from any analytics table you connect to it, simply by giving it the name of the table! In addition, V2 will introduce the ability to automatically pause the ads after QAing them via connection with Social Consolidation. 🔨 

Ready to optimize? Learn more about onboarding here

✨ Alli Data Library (ADL) is now Certified Datasources! ✨

We’ve rebranded Alli Data Library (ADL) to Certified Datasources to better reflect its enhanced functionality as a single source of truth for reliable, cross-channel data. 🔥

🚀 What’s Changing?

• Just the name! All features and capabilities remain the same.
• You can still access everything through Data Explorer.

This update makes it even clearer that these datasources are vetted, standardized, and ready to power your insights.

.🔗 Learn more here: Certified Datasources

Got questions? Drop them in #alli-data and start exploring Certified Datasources today!

✨ Unified Authorization for Facebook & Snapchat Datasources! ✨

We’ve streamlined the way you authorize your Facebook (Meta) and Snapchat datasources! 🎉 Both now use the same unified authorization method as Google datasources.

What’s New?

• A simplified reauthorization process for consistent ease of use.
• Migration is required for existing datasources—just click the gear button next to your authorization and hit "Reauthorize."

Benefits:
This update improves efficiency and keeps your accounts securely connected without the hassle of multiple methods.

Need help?
Reach out in the #alli-data Slack channel for support.

✨ New Datasources Alert! ✨

We’re excited to announce the launch of three new datasources in Alli! 🚀 These additions expand your reporting capabilities and streamline data integration for your campaigns.

Here’s what’s new:

• Partnerize: Automate reporting for your affiliate marketing campaigns. Learn more here.
• ShopMy: Track performance and insights for your influencer-driven commerce campaigns. Get the details here.
• Teads: Access automated insights for your Teads campaigns, making native advertising reporting easier than ever. Full info here.

Why it matters:
These datasources save time, reduce manual work, and provide deeper insights into your performance data across platforms.

Start exploring these new datasources today! Questions? Ping the #alli-data Slack channel for help.

Check out the full January 2025 Release Notes for more datasource-related updates! 🔗 Read here.