Introducing the Alli Weather Budget Adjuster App, a game-changer for non-e-commerce brands like QSRs and go-to-store campaigns! This machine-learning-powered tool simplifies tracking real-time weather conditions and uses historical data to understand how specific weather events impact each store’s performance.

How It Works:

• Localized Intelligence: Understands how weather has impacted sales in the past—because snow in Denver is business as usual, but in Fort Worth, it might keep everyone home.
• Customizable by state, DMA, or ZIP code, ensuring insights are relevant and actionable.

Impact Outputs:

• Slack Alerts: Instantly shows the top 4 and bottom 4 impacted stores.
• Google Sheet Results: A complete impact analysis with recommendations on budget adjustment percentages for all stores.

Currently leveraged by Shake Shack, Dutch Bros, Carl’s Jr., and Hardee’s, the Weather Budget Adjuster empowers teams with precise recommendations for smarter budget allocation, tailored to each store’s unique conditions.

Ready to explore how the Weather Budget Adjuster can elevate your strategies? Check out more details in the help site documentation!

It’s December 17th, and the year’s not over yet—but Alli’s already got some big wins to celebrate!

🌐 Alli by the Numbers

This year, Alli powered incredible outcomes:

• 1,333 unique visitors dove into Alli, with October setting a record with 750 users in a single month! 🗓️
• 23,658 datasources set up, driving 19.2 million executions and processing over 122.6 billion rows of data. 📊
• 1,274 Audience Plans and 1,415 Personas created in Audience Planner to connect campaigns to the right people. 🎯
• 343 unique accounts explored Creative Insights, averaging over 1,000 views per month—plus new features like Creative Scorecard and platform support for TikTok and Snapchat. 🛠️
• 4.8k PMax versions rotated across 20 clients, supporting 600+ campaigns and promos. 💥
• 2.5k FB bid modifier executions, applying 24.5k bid modifiers for optimized bidding. 📈
• 332k+ negative actions implemented across Bing and Google Ads to exclude poor performers and irrelevant placements—saving spend and boosting performance.

Alli wasn’t just a tool—it was the engine driving success across teams and campaigns.

☕ Caffeinated Creativity

Behind every breakthrough was a perfectly created cup:

• 53,815 drinks fueled our brilliance, from Iced Lattes (9,178) and Regular Lattes (8,662) to chai tea lattes, iced teas, and the occasional s’mores latte. A menu as diverse as our ideas! ☕🔥
• Dallas brewed up the most with 40,058 orders, followed by Fort Worth (7,867) and Austin (5,891).

2024 was powered by innovation, collaboration, and just the right amount of caffeine. Here’s to closing the year strong and making 2025 even better! 🎉✨

This past Cyber Week, Dynamic+ wasn’t just another ad format—it was the star player. With sleek templates tailored to holiday promotions and real-time data optimization, brands like J.Crew and Therabody delivered standout results that set the tone for smarter, more effective ad strategies.

🛍 J.Crew Keeps it Fresh

During Cyber Week, J.Crew’s campaigns leaned into Dynamic+ to outpace traditional promo strategies. With lower costs and higher conversion rates, they maintained a competitive edge while delivering an experience that resonated with shoppers hungry for deals.

💪 Therabody Powers Through with Precision

Therabody’s November campaigns showcased Dynamic+ as a true game-changer:

• With nearly half their total spend going to Dynamic+, these ads brought in more than their fair share of revenue, outshining traditional approaches.
• The clever use of tailored creative ensured Therabody’s ads connected with holiday shoppers while stretching every dollar for maximum impact.

🛀  Kohler Keeps Messaging Agile

Kohler used the flexibility of Dynamic+ to make proactive messaging updates during their Cyber Monday sale. Within just a few hours the team was able to recommend, preview, & approve urgency & promo extension callouts for the tail end of the Cyber Monday Promo. The update helped the team continue to drive double-digit growth in eComm performance YoY during Cyber Week.

🌟 Why Dynamic+ Works

Dynamic+ isn’t just about flashy templates—it’s a smarter way to advertise. By combining data-driven insights with creative that adapts to the platform and audience, these ads ensure your brand messages land exactly where they should, just when they’re needed.

Let’s give a round of applause to the teams behind these holiday wins! Have your own Dynamic+ success story? Share it with us in #alli.

The holiday hustle is here, and teams are using Alli to amplify impact and make every moment count. Over the past week, we’ve seen 450+ unique visitors and 80+ clients and partners logging in to Alli. Here are just a few of the ways Alli has helped teams maximize results and drive innovation recently: 

🎉 Crate & Barrel Refreshes with Creative Insights
With Alli Creative Insights, Crate & Barrel’s team spotted outdated ads still live in their campaigns. Acting quickly, they deactivated old backups and shifted to fresh seasonal creative, keeping their campaigns sharp and relevant.

💃 Rosewood in (Alli) Action
Rosewood is transforming their SEM campaign management by using Alli Actions to automate Google Ads budget updates across multiple campaigns. By pulling real-time spend targets from pacing docs, they’ve replaced a time-intensive manual process, saving an hour per day. This extra time is now spent on strategic optimizations that drive performance!

⭐ Madewell Leads with Dynamic+
Madewell became the first PMG brand to launch Dynamic+ on Pinterest in mid-November, achieving an impressive +11% increase in CTR and a +2% boost in ROI. The sleek, platform-optimized templates are redefining how we approach creative on Pinterest. Hats off to the Madewell Social & Alli team for blazing this trail and setting the bar high! 

Just another example of how Alli empowers smarter, faster decisions! Have a story of your own? Share how you’re using Alli this week below! 👇 

Make your holidays smoother with fast and effective support! Here’s everything you need to know to get help quickly:

❄ Code Freeze goes into effect Wednesday, November 13th through Thursday, January 2nd! ❄ 

During Code Freeze, our engineering teams temporarily halt the release of new features, and only essential updates will be implemented to ensure Alli runs smoothly through the holiday season.

And code freeze doesn’t just apply to code—it also includes onboarding! Code freeze timelines for submitting tickets, such as onboarding to Social Consolidation, creating new alerts, and requesting analytics or client site tags, are set to ensure ample time for setup, testing, and a stable holiday season for everyone.

Some code freeze tips & tricks:

• Bookmark the Alli Service Desk link so you can get Alli support easily during the holiday season
• Join the important Alli slack channels: #alli, #alli-”feature-name”
• Take advantage of office hours as needed to ask questions to the experts who can help automate and ease your Holiday season
• Just because it’s code freeze doesn’t mean the work is stopping, so continue attending sprint reviews to provide valuable feedback to the engineering teams and shape the future of features and improvements launching in 2025

We are here to support you and committed to ensuring a safe & stable holiday season ❄

We’re excited to announce the launch of our Amazon Ads integration within Alli Audience Planner, designed to streamline how you discover, explore, and activate audience segments on Amazon DSP. With this powerful integration, your audience planning process just got faster, more comprehensive, and more actionable.

Why This Matters To You

1. All Relevant Audience Segments in One View: Say goodbye to the tedious process of searching for individual audience segments! Now, you’ll have access to the most relevant Amazon audience segments in a single, consolidated view. Instantly browse curated audience segments tailored to fit your brand’s goals and avoid the hassle of navigating through countless options.
2. Deep Audience Insights at Your Fingertips: Each audience segment comes to life with enriched insights! By clicking on the “View Insights” button, you can dig deeper into each persona’s demographic profile, Prime Video viewership, and shopping habits on Amazon.
   1. Demographics: Understand age, gender, income, and other demographic insights that align with your brand’s target audience.
   2. Prime Video Viewership: Discover entertainment preferences of your audience—from favorite actors and directors to genres, series, and movies that resonate with them.
   3. Shopping Insights: Uncover the products this audience is most likely to explore and buy on Amazon, giving you a clearer view into their buying behavior and preferences.
3. Quick Copy-Paste Activation for Amazon DSP: Activating your selected audiences on Amazon DSP is now a seamless experience. Each audience insight drawer includes a unique audience ID that you can copy directly. Simply paste it into the Amazon DSP, and the selected audience segment will instantly populate—making it easier than ever to take action on your insights.With this integration, Alli Audience Planner empowers you to make smarter, data-driven decisions with Amazon Ads, connecting you directly to actionable audience insights and reducing friction in the path to activation. 
   

Ready to elevate your Amazon DSP campaigns with precision and speed? Dive into our new Amazon Ads integration today and experience the future of audience planning!

Reminder: Handle PII with Care!
As we continue working with audience data in Alli, it's crucial to stay vigilant about how we manage Personally Identifiable Information (PII). Properly labeling data as PII ensures we take the necessary steps to hash and conceal sensitive information, maintaining our compliance standards and protecting privacy.

Why it Matters:
Correctly labeling PII helps us safeguard personal data and comply with legal and ethical standards. Make sure your data workflows follow these guidelines to prevent exposure risks.

Need Help?

• Check out resources like How to Create a New Audience List from SFTP and Security and Compliance Best Practices.
• Reach out to the Audiences team in #alli-audiences for any questions!

Additional Reminders:

• Office Hours: Don't miss out! Our Office Hours are here to help as we head into the holiday season. Get real-time support from Alli specialists—check our previous Slack message for dates and times.
• Last Day for Social Consolidation Onboarding Tickets: Deadline is November 6th! Follow the onboarding documentation and submit your onboarding tickets via the GPT assistant to prepare for Code Freeze. For help, reach out in #alli-marketplace and tag @support-alli-solutions.

Creative Insights just got a major upgrade!

We’ve added Video Completion Rate (VCR) and Conversion Rate (CVR) metrics to the Top & Bottom Performers feature! Now, you can dive even deeper into how your ads perform by analyzing the metrics that matter most to your campaigns. Jump in now and see how these metrics can elevate your creative performance insights!

Why is this awesome?

This update came straight from your feedback—you asked, we delivered! A great place to share feedback is in Sprint Reviews—and they’re open to everyone! Whether you're a current user, thinking about onboarding, or just curious about what's happening, it’s your chance to influence the direction of Alli and shape how it meets your needs. Your input is invaluable!

Don’t forget, we’ve also got Office Hours ongoing to support you as we head into holiday. Stop by for expert help from Alli specialists and get your questions answered in real-time. Check out our previous slack announcement Slack for more details on dates & times for specific types of help: Office Hours Info.

⚡ NEW: TikTok for Creative Insights⚡

By popular demand, TikTok has arrived! Now, alongside Meta, Campaign Manager, and Snapchat, you can access insights for your creative assets live on TikTok. Analyze performance trends, refine creative strategy, and maximize your TikTok presence across clients.Ready to dive in? Head to the settings page in Creative Insights to add your TikTok credentials so we can start importing data for your client right away! 

✨ PMax Version Fixes Made Easier✨

We listened to your feedback—fixing errors in scheduled versions was too time-consuming, whether you had to edit in Google Ads and have assets fall out of sync between platforms, or deal with the complex process of duplicating and rescheduling in Alli PMax. So, we made it easier!

Now, if an error occurs (like an inactive YouTube link during asset rotation), you can make the necessary fixes directly in Alli PMax and resync. This improvement is designed to handle errors smoothly, without impacting live versions, so you can so you can get on with your day knowing your assets are running exactly as planned.

⚡ Alli Products Import Speed Kaizen! ⚡

Thanks to the relentless improvement mindset from CD & Jim, Alli Products feed imports got a speed boost, and are now up to 50% faster in some places! This optimization allows us to dive into improving and deploying feeds more quickly, utilizing the Structure Data