❄ Code Freeze goes into effect Wednesday, November 13th through Thursday, January 2nd! ❄ 

During Code Freeze, our engineering teams temporarily halt the release of new features, and only essential updates will be implemented to ensure Alli runs smoothly through the holiday season.

And code freeze doesn’t just apply to code—it also includes onboarding! Code freeze timelines for submitting tickets, such as onboarding to Social Consolidation, creating new alerts, and requesting analytics or client site tags, are set to ensure ample time for setup, testing, and a stable holiday season for everyone.

Some code freeze tips & tricks:

• Bookmark the Alli Service Desk link so you can get Alli support easily during the holiday season
• Join the important Alli slack channels: #alli, #alli-”feature-name”
• Take advantage of office hours as needed to ask questions to the experts who can help automate and ease your Holiday season
• Just because it’s code freeze doesn’t mean the work is stopping, so continue attending sprint reviews to provide valuable feedback to the engineering teams and shape the future of features and improvements launching in 2025

We are here to support you and committed to ensuring a safe & stable holiday season ❄

We’re excited to announce the launch of our Amazon Ads integration within Alli Audience Planner, designed to streamline how you discover, explore, and activate audience segments on Amazon DSP. With this powerful integration, your audience planning process just got faster, more comprehensive, and more actionable.

Why This Matters To You

1. All Relevant Audience Segments in One View: Say goodbye to the tedious process of searching for individual audience segments! Now, you’ll have access to the most relevant Amazon audience segments in a single, consolidated view. Instantly browse curated audience segments tailored to fit your brand’s goals and avoid the hassle of navigating through countless options.
2. Deep Audience Insights at Your Fingertips: Each audience segment comes to life with enriched insights! By clicking on the “View Insights” button, you can dig deeper into each persona’s demographic profile, Prime Video viewership, and shopping habits on Amazon.
   1. Demographics: Understand age, gender, income, and other demographic insights that align with your brand’s target audience.
   2. Prime Video Viewership: Discover entertainment preferences of your audience—from favorite actors and directors to genres, series, and movies that resonate with them.
   3. Shopping Insights: Uncover the products this audience is most likely to explore and buy on Amazon, giving you a clearer view into their buying behavior and preferences.
3. Quick Copy-Paste Activation for Amazon DSP: Activating your selected audiences on Amazon DSP is now a seamless experience. Each audience insight drawer includes a unique audience ID that you can copy directly. Simply paste it into the Amazon DSP, and the selected audience segment will instantly populate—making it easier than ever to take action on your insights.With this integration, Alli Audience Planner empowers you to make smarter, data-driven decisions with Amazon Ads, connecting you directly to actionable audience insights and reducing friction in the path to activation. 
   

Ready to elevate your Amazon DSP campaigns with precision and speed? Dive into our new Amazon Ads integration today and experience the future of audience planning!

Reminder: Handle PII with Care!
As we continue working with audience data in Alli, it's crucial to stay vigilant about how we manage Personally Identifiable Information (PII). Properly labeling data as PII ensures we take the necessary steps to hash and conceal sensitive information, maintaining our compliance standards and protecting privacy.

Why it Matters:
Correctly labeling PII helps us safeguard personal data and comply with legal and ethical standards. Make sure your data workflows follow these guidelines to prevent exposure risks.

Need Help?

• Check out resources like How to Create a New Audience List from SFTP and Security and Compliance Best Practices.
• Reach out to the Audiences team in #alli-audiences for any questions!

Additional Reminders:

• Office Hours: Don't miss out! Our Office Hours are here to help as we head into the holiday season. Get real-time support from Alli specialists—check our previous Slack message for dates and times.
• Last Day for Social Consolidation Onboarding Tickets: Deadline is November 6th! Follow the onboarding documentation and submit your onboarding tickets via the GPT assistant to prepare for Code Freeze. For help, reach out in #alli-marketplace and tag @support-alli-solutions.

Creative Insights just got a major upgrade!

We’ve added Video Completion Rate (VCR) and Conversion Rate (CVR) metrics to the Top & Bottom Performers feature! Now, you can dive even deeper into how your ads perform by analyzing the metrics that matter most to your campaigns. Jump in now and see how these metrics can elevate your creative performance insights!

Why is this awesome?

This update came straight from your feedback—you asked, we delivered! A great place to share feedback is in Sprint Reviews—and they’re open to everyone! Whether you're a current user, thinking about onboarding, or just curious about what's happening, it’s your chance to influence the direction of Alli and shape how it meets your needs. Your input is invaluable!

Don’t forget, we’ve also got Office Hours ongoing to support you as we head into holiday. Stop by for expert help from Alli specialists and get your questions answered in real-time. Check out our previous slack announcement Slack for more details on dates & times for specific types of help: Office Hours Info.

⚡ NEW: TikTok for Creative Insights⚡

By popular demand, TikTok has arrived! Now, alongside Meta, Campaign Manager, and Snapchat, you can access insights for your creative assets live on TikTok. Analyze performance trends, refine creative strategy, and maximize your TikTok presence across clients.Ready to dive in? Head to the settings page in Creative Insights to add your TikTok credentials so we can start importing data for your client right away! 

✨ PMax Version Fixes Made Easier✨

We listened to your feedback—fixing errors in scheduled versions was too time-consuming, whether you had to edit in Google Ads and have assets fall out of sync between platforms, or deal with the complex process of duplicating and rescheduling in Alli PMax. So, we made it easier!

Now, if an error occurs (like an inactive YouTube link during asset rotation), you can make the necessary fixes directly in Alli PMax and resync. This improvement is designed to handle errors smoothly, without impacting live versions, so you can so you can get on with your day knowing your assets are running exactly as planned.

⚡ Alli Products Import Speed Kaizen! ⚡

Thanks to the relentless improvement mindset from CD & Jim, Alli Products feed imports got a speed boost, and are now up to 50% faster in some places! This optimization allows us to dive into improving and deploying feeds more quickly, utilizing the Structure Data

We know the holidays can be hectic, so take advantage of these upcoming office hours to get all the data, AI, and tech support you need:

🔹 DnAI Office Hours – Get help with data, AI, or any technical questions you’ve been pondering!
🗓️ Dates:
✨ today, Tuesday, Oct 8th, 11:30 - 12:30 PM CT
✨ Tuesday, Nov 12, 11:30 - 12:30 PM CT
📋 Request specific support: Complete the survey

🔹 Alli Data and Tech Team Office Hours – Get help with any Alli Alerts troubleshooting and onboarding
🗓️ Dates:
✨ Every Tuesday & Thursday from 12:00 - 1:00 PM CT in Dallas or Zoom
✨ the first one is today! October 8th at 12:00 PM CT 
📋 Check out the schedule here, and be sure to come prepped with this form filled out so they have all links and documentation ready. That way you can hit the ground running! 🏃

🔹 Mark Ellis’ Weekly “Support Open Door” – Ask Mark Anything!
🗓️ Dates:
✨ Every Wednesday, 2:00 PM CT
📋 Bring your questions about Alli processes, support requests, or anything else you'd like Mark to address. This is YOUR time, so take advantage of it!

Don't let the holiday rush catch you off guard—take advantage of these sessions and cruise through the season stress-free! 🎁

The Creative Scorecard tool just leveled up! You can now input key words into the new Scorecard Settings, which will automatically tag video assets with 8 more features from the ABCD framework— adding 53% more brand-enhancing best practices to boost your creative insights.

💫 What to do:
Head over to Alli and update those fields to improve video asset labeling:

1. Go to Creative Insights
2. Click the three dots in the top right
3. Select Scorecard Settings and input your info!

🔑 Here’s what to fill in:

• Brand Name: The name of the brand or sub-brand (e.g., "Brand X")
• Brand Variation: Any variations or abbreviations of the brand name (e.g., "BX", "The Brand")
• Branded Products: Key products shown in the video (e.g., "Shoes", "Sunglasses")
• Branded Product Categories: The general category of the product (e.g., "Apparel", "Accessories")
• Branded CTAs: Campaign call-to-actions specific to your brand (e.g., "Shop now", "Learn more")

🔍 New Features Being Captured:

• Call to Action (text and speech)
• Product Visuals (including first 5 seconds)
• Product Mentions (text and speech, including first 5 seconds)

Here’s why you’ll love it: These labels will give you customized insights into your client’s creative performance and best practice implementation so that you can impact campaign outcomes. Follow Rothy's lead by filling in your scorecard details and take your creative insights to the next level! 🚀

Need help or have questions? Let’s talk in #alli-creative-insights or check the full details in the platform, let’s get those scorecards filled in!

We hope you enjoyed last week's showcase of all the exciting new developments on the Alli Platform! If you missed it, don’t worry—check out the video Crissi shared last week in the #alli channel. Now that you've had some time to absorb the updates, here are the next steps for getting started with each of the features we demoed:

Ask Alli 2.0: Now available across all clients - start having a conversation with your data today! For any feedback, ideas, or things you'd like to see happen reach out to #alli-data-explorer or @adam directly.

Alli Audience Planner:  Ready to know your audience on a 1:1 basis and deliver more personalized campaigns?Join the PMG Capabilities 2.0: Alli Audience Planner training on October 2 to dive in! For any questions, or, feedback, reach out in the #alli  and tag @audienceplanner in your message.

Alli Media Planner: Looking to start streamlining your media planning processes through Alli? Reach out to @adam to get your client added to the list of early adopters. 

Social Budget Consolidation: Start simplifying your social budget management today! Follow the onboarding steps here: Onboarding Documentation. 

Creative Insights: Dive into Creative Insights to explore the brand new Creative Scorecard! Delve into industry best practices and see what drives performance. For any feedback, ideas, or questions, drop by #alli-creative-insights

Our next All Hands meeting this Thursday is shaping up to be a can’t-miss event! The Data & Technology teams will be showcasing exciting new developments on the Alli Platform. Here’s a sneak peek at what we’ll be featuring

💬 Ask Alli 2.0: Interact with your data like never before—ask questions, get insights, and automate workflows in seconds, all within the Alli platform.

🎯 Alli Audience Planner: Unlock the power of AI-driven audience insights to sharpen your targeting and supercharge your campaigns.

🛠️ Alli Media Planner: Discover how our latest tools are streamlining media planning with centralized budgeting, improved forecasting, and seamless collaboration, all within the Alli platform.

💰 Social Budget Consolidation: Streamline how you manage social media budgets across platforms, making adjustments and automating changes with ease, all from one central tool.

🖼️ Creative Insights: Discover how the latest updates are offering deeper, actionable insights to help you understand why your creative works, empowering you to optimize campaigns and drive better results.

This is your chance to see what’s new, what’s next, and what’s going to elevate your work to the next level. Get ready to be inspired and amazed!

Managing social budgets just got a whole lot easier! 🎉 With the new Social Consolidation Tool, you can now control budgets and statuses across Meta, TikTok, Pinterest, and Snapchat—all from one central hub. Say goodbye to juggling multiple platforms and hello to streamlined social campaign management!

🌟 What's in it for you?

• Unified Control Center: Easily adjust budgets and statuses across platforms in one place.
• Efficiency Boost: View and manage all your actions and history without switching tabs.

Ready to take control? Learn more and get onboarded here: Budget Consolidation Tool Documentation

Happy optimizing! 🚀