Introducing the Alli Weather Budget Adjuster App, a game-changer for non-e-commerce brands like QSRs and go-to-store campaigns! This machine-learning-powered tool simplifies tracking real-time weather conditions and uses historical data to understand how specific weather events impact each store’s performance.

How It Works:

• Localized Intelligence: Understands how weather has impacted sales in the past—because snow in Denver is business as usual, but in Fort Worth, it might keep everyone home.
• Customizable by state, DMA, or ZIP code, ensuring insights are relevant and actionable.

Impact Outputs:

• Slack Alerts: Instantly shows the top 4 and bottom 4 impacted stores.
• Google Sheet Results: A complete impact analysis with recommendations on budget adjustment percentages for all stores.

Currently leveraged by Shake Shack, Dutch Bros, Carl’s Jr., and Hardee’s, the Weather Budget Adjuster empowers teams with precise recommendations for smarter budget allocation, tailored to each store’s unique conditions.

Ready to explore how the Weather Budget Adjuster can elevate your strategies? Check out more details in the help site documentation!