🎉 Alli Wrapped 2024 🎉

It’s December 17th, and the year’s not over yet—but Alli’s already got some big wins to celebrate!

🌐 Alli by the Numbers

This year, Alli powered incredible outcomes:

• 1,333 unique visitors dove into Alli, with October setting a record with 750 users in a single month! 🗓️
• 23,658 datasources set up, driving 19.2 million executions and processing over 122.6 billion rows of data. 📊
• 1,274 Audience Plans and 1,415 Personas created in Audience Planner to connect campaigns to the right people. 🎯
• 343 unique accounts explored Creative Insights, averaging over 1,000 views per month—plus new features like Creative Scorecard and platform support for TikTok and Snapchat. 🛠️
• 4.8k PMax versions rotated across 20 clients, supporting 600+ campaigns and promos. 💥
• 2.5k FB bid modifier executions, applying 24.5k bid modifiers for optimized bidding. 📈
• 332k+ negative actions implemented across Bing and Google Ads to exclude poor performers and irrelevant placements—saving spend and boosting performance.

Alli wasn’t just a tool—it was the engine driving success across teams and campaigns.

☕ Caffeinated Creativity

Behind every breakthrough was a perfectly created cup:

• 53,815 drinks fueled our brilliance, from Iced Lattes (9,178) and Regular Lattes (8,662) to chai tea lattes, iced teas, and the occasional s’mores latte. A menu as diverse as our ideas! ☕🔥
• Dallas brewed up the most with 40,058 orders, followed by Fort Worth (7,867) and Austin (5,891).

2024 was powered by innovation, collaboration, and just the right amount of caffeine. Here’s to closing the year strong and making 2025 even better! 🎉✨