The Creative Scorecard tool just leveled up! You can now input key words into the new Scorecard Settings, which will automatically tag video assets with 8 more features from the ABCD framework— adding 53% more brand-enhancing best practices to boost your creative insights.

💫 What to do:
Head over to Alli and update those fields to improve video asset labeling:

1. Go to Creative Insights
2. Click the three dots in the top right
3. Select Scorecard Settings and input your info!

🔑 Here’s what to fill in:

• Brand Name: The name of the brand or sub-brand (e.g., "Brand X")
• Brand Variation: Any variations or abbreviations of the brand name (e.g., "BX", "The Brand")
• Branded Products: Key products shown in the video (e.g., "Shoes", "Sunglasses")
• Branded Product Categories: The general category of the product (e.g., "Apparel", "Accessories")
• Branded CTAs: Campaign call-to-actions specific to your brand (e.g., "Shop now", "Learn more")

🔍 New Features Being Captured:

• Call to Action (text and speech)
• Product Visuals (including first 5 seconds)
• Product Mentions (text and speech, including first 5 seconds)

Here’s why you’ll love it: These labels will give you customized insights into your client’s creative performance and best practice implementation so that you can impact campaign outcomes. Follow Rothy's lead by filling in your scorecard details and take your creative insights to the next level! 🚀

Need help or have questions? Let’s talk in #alli-creative-insights or check the full details in the platform, let’s get those scorecards filled in!