Major Updates Across Alli – YouTube in Audience Planner, Reddit in CI, and Certification Part 2!
Big news—YouTube has officially joined Audience Planner!
You can now access reach, views, and impressions estimates for your personas, helping you understand how your budget correlates with audience exposure on YouTube.
Key Highlights:
- Instantly see estimated reach, views, and impressions for YouTube.
- Audience Planner will fetch the most relevant Affinity and In-Market Audience Segments for you
- No authentication required—just select YouTube within any persona and get real-time insights!
Get Insights on how different device types(Mobile, Desktop, CTV & Tablet) affect your reach. Ready to explore YouTube in Audience Planner (create a new persona)? Dive in now and optimize your audience strategy with more precision than ever!
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Great news—Reddit has officially joined Creative Insights!
Ads from Reddit will now start populating in CI daily, unlocking new insights for your campaigns.
To get started, log in and authenticate your Reddit token in the settings page. Once authenticated, all CI features will automatically be available for Reddit ads—no extra setup needed! Jump in now to connect your account and start exploring Reddit creative insights!
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- The full certification is available here in the Workday LMS (you will also see a notification in your inbox) and can be completed at your own pace
- Full certification includes 5 courses; Alli Foundations (launched in February), and 4 additional courses centered on Alli’s core capabilities
- Anything you’ve already completed from the Alli Foundations course will be recorded and you are ready to get started on Part 2!
- Remember, it’s tied to a PMG H1 OKR, so be sure to complete it by the deadline of May 31st so we can all work together to drive better outcomes.
