Alli Actions is excited to announce a series of upgrades to Google Performance Max capabilities in Alli! 

Speed up your workflow

• Copy versions across accounts, campaigns and asset groups
• New sorting and filtering on all versions tables

Easily access information

• New field added to all promo tables: Last updated at
• Generic error messages (There is an error) replaced with multiple, specific error messages (Multiple headlines cannot have the same content) 
• Admins can now delete and replace evergreen versions

Glitch-free peace of mind

• Backend speed boost impacting all Pmax pages
• Extra checks added in the background during setup to ensure system stability and prevent errors
• Engineering team boosted Pmax testing to improve performance and minimize errors
• Bug fixes for both user and development-reported bugs
• Alli Engineering team found a bug in Google's UI that hindered client onboarding, PMG collaborated with Google to resolve the bug and ensure clients can now access the tool

Backend support for your success

• Real-time monitoring paired with real-time alerts ensure developers are notified of issues as they arise for consistency and speed in resolution
• New reports help engineering and product teams better track usage of the tool over time to understand impact
• Created a standardized format for Alli's API to aid developers in easily understanding it's functionality, reducing the need for manual testing or reverse engineering

TLDR; Alli for Google Performance Max leverages a preset schedule and inputted text assets to make changes automatically on your behalf in Google Ads. This new release, which enables users to copy versions across accounts, campaigns, and assets groups, also includes additional time-saving features. Performance improvements boost page loads and streamline infrastructure, and extra test coverage help improve overall system stability and reliability. 

Benefits: Don’t recreate versions from scratch for each asset group, if using similar copy for different accounts, campaigns, and assets groups. This update helps save time, reduce errors and boost promo parity by copying the latest versions of promos.  

Use Case: If you’re running a promo for a US account, you can now just copy the version and apply it to the Canada account. Make edits after it’s copied, if necessary, but you don’t have to recreate the version from scratch.

Get Started: To get started, navigate to the Performance Max tab in Actions or see the Alli documentation page for more details.